Beyond pageviews: Small news nonprofits develop their own metrics to measure impact “If you don’t decide how you’re going to measure your success, somebody else will decide for you.”

Refreshing to see news orgs rethinking success in journalism—not by traffic, but by impact. Small nonprofit outlets are asking: Did our story inform voters? Hold power to account? Build community trust?

Original story: www.niemanlab.org/2025/06/beyo...

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