Text reads: 'The PIF TICK is 5! Five years of certifying TRUSTED health information.' The PIF TICK logo is shown with a green check mark and the words 'Trusted Information Creator – Patient Information Forum.' Below, text reads: 'Look for the PIF TICK – Evidence-based, Up-to-date, Easy to use,'

Happy Birthday to the @pifonline.bsky.social! This is an exciting milestone for them and for us as PIF certified information providers. Here’s to the next 5 years. #PIFTick5 #PIF

Another inspiring day with the PIF membership.

#Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation.

#PIFTick #PIFTick5

The misinformation roundtable panel. From left to right Dr Alice Wood, Dr Liz Murray, Selina Corkery, Sophie Randall, Sue Farrington and Dr Amit Aggarwal. Sophie is holding a tray of cupcakes celebrating the 5th birthday of the PIF TICK.

A tub of popcorn with PIF TICK 5 birthday cupcakes in front of it.

A small banner with the PIF TICK logo at the top and a QR code at the bottom.

We're hosting a roundtable on #misinformation at @ipsosintheuk.bsky.social today.

The event includes a panel discussion on the impact of misinformation.

We'll also be premiering our new film, created with the Ipsos ethnography team, which will be launching publicly next week.

#PIFTick5

Thank you to everyone who came to today's birthday webinar.

A recording of the event will be available on the PIF website shortly.

#PIFTick5

Our goal is to push search engines and AI models to recognise the need for diverse, specialist, UK-focused sources.

We want them to understand this message, reflect it in their results, and ultimately, integrate the collaborative coalition into their algorithms.

#PIFTick5

PIF, Macmillan and @mariecurieuk.bsky.social have submitted a formal report to Google highlighting our key concerns, supported by real case studies.

We have also raised this with Ofcom.

#PIFTick5

Our final speaker is Sean Barber from Macmillan Cancer Support.

Sean is talking about our joint work with Macmillan and @mariecurieuk.bsky.social to address concerns about Google search AI overviews.

#PIFTick5

EIDO Healthcare has a mandate from NHS Wales.

The WRP committee has a requirement for all Welsh health bodies to use EIDO leaflets as part of the consent to treatment process.

Julie says the PIF TICK helps to increase confidence in information.

#PIFTick5

Julie says the #PIFTick is all about accountability. You need to be able to demonstrate how you have followed the processes.

If someone is suddenly unavailable, it should be possible to pick up a resource and ensure the quality of information remains the same.

#PIFTick5

Our next speaker is Julie Smith, content director at EIDO Healthcare.

She is talking about the practicalities of being a small team with a big content library and how the #PIFTick helps maintain gold standards in #PatientInformation.

#PIFTick5

Amy's top tips for improving accessibility are:

1. Use simple, clear fonts and styles.
2. Choose simple words.
3. Use words instead of special characters.
4. Describe links.
5. Information should make sense without colour.

Get your foundations right and then build from there.
#PIFTick5

Start by asking some simple questions:

How well do you know your users? Have you asked them what they need?

What would have the biggest impact?

Who can help you learn more?

What can you do? What would be manageable?

#PIFTick5

Our next speaker is Amy Corkery from @thebhf.bsky.social.

Amy is talking about the journey the charity has been on to make its content more accessible.

She says the #PIFTick has transformed how the BHF works and helped it develop robust processes.

#PIFTick5

Photo of Dr Aziza Sesay holding a prop relevant for her target audience with the quote "Because health information should be accessible to everyone".

Dr Sesay talking about the importance of using props which appeal to the target audience when talking about health conditions, so that they know that it applies to them too, "because health information should be accessible to everyone" @talkswithdrsesay.bsky.social #PIFTick5 @pifonline.bsky.social

Talking about how we can use social media for good Aziza says we need to:
- Help people recognise evidence-based health information.
- Collaborate with other trusted creators.
- Use props and assets that are representative.

#PIFTick5

Our next speaker is @talkswithdrsesay.bsky.social who is an ambassador for the #PIFTick.

Aziza is talking about how social media can be a force for good and sharing her own journey of creating and sharing evidence-based #HealthInformation.

#PIFTick5

The national NHS Knowledge & Library Services team and the South Tyneside & Sunderland NHS Foundation Trust has created this guide to checking the reliability of health information - Misinformation UnMASKED library.nhs.uk/wp-content/u... @ruthcarlyle.bsky.social @pifonline.bsky.social #PIFTick5

Picture of a stethoscope and a drawing of a heart with the words Health literacy is a determinant of health

Celebrating the Patient Information Forum's Tick's 5th birthday and listening to Dr Aziza Sesay who says that "health literacy is a determinant of health", which means that if we don't understand something about our condition, we are at risk of having poor health @pifonline.bsky.social #PIFTick5

In conclusion Ruth says: "Thank you to the Patient Information Forum for the faith and tenacity to take forward the PIF TICK – not just continuing what was previously done by The Information Standard, but refining and extending the model to be fit for the 2020s."

#PIFTick5

The NHS libraries team has been working with public library staff and volunteers to increase their confidence to signpost members of the public to high quality information.

This includes workshops with public library and NHS library staff to refine the PIF TICK directory interface.

#PIFTick5

Our next speaker is @ruthcarlyle.bsky.social from @england.nhs.uk.

Ruth is speaking about the role of libraries and the role of the #PIFTick in NHS and public libraries.

#PIFTick5

To start the celebrations @sophierandall.bsky.social is sharing how the #PIFTick has grown.

In 2018 the NHS Information Standard discontinued. PIF members asked us to step into the gap.

From 10 pilot members we now have nearly 160 certified Trusted Information Creators.

#PIFTick5

A bright blue background. In the top right is the PIF TICK logo. An illustration shows a woman holding up the PIF TICK. Text reads: The PIF TICK is 5! Five years of certifying trusted health information. Look for the PIF TICK. Evidence-based, up-to-date, easy to use. #PIFTick5

Today we are hosting a webinar to celebrate 5 years of the #PIFTick.

We have a fantastic panel of speakers lined up to discuss how the PIF TICK is responding to a changing information environment, the impact of the scheme, and the future of trusted health information.

#PIFTick5

A bright blue background. In the top right is the PIF TICK logo. An illustration shows a woman holding up the PIF TICK. Text reads: The PIF TICK is 5! Five years of certifying trusted health information. Look for the PIF TICK. Evidence-based, up-to-date, easy to use. #PIFTick5

We've been #PIFTick certified for 4 years!

As @pifonline.bsky.social celebrate #PIFTick5, take a look at our #HealthInformation that goes through PIF's certification. Ensuring reliable and trustworthy resources for people affected by MND and Kennedy's disease:

mndassociation.org/careinfo

A bright blue background with the PIF TICK logo in white. Text in white blocks reads: We're marking the PIF TICK's 5th birthday! Congratulations to the following creators on 5 years of PIF TICK certification... In the centre are the logos for Anthony Nolan, Breast Cancer Now, Cancer Research UK, Macmillan Cancer Support, Mind, Multiple System Atrophy Trust and the Royal College of Anaesthetists. A dark green banner at the bottom of the image includes the text #PIFTick5 and the PIF logo.

Today we are celebrating the organisations which have held the PIF TICK for 5 years!

Huge congratulations to @anthonynolan.bsky.social, @breastcancernow.bsky.social, @cancerresearchuk.org, Macmillan Cancer Support, @mind.org.uk, Multiple System Atrophy Trust and @rcoanews.bsky.social!

#PIFTick5

A bright blue background. In the top right is the PIF TICK logo. An illustration shows a woman holding up the PIF TICK. Text reads: The PIF TICK is 5! Five years of certifying trusted health information. Look for the PIF TICK. Evidence-based, up-to-date, easy to use. #PIFTick5

We are marking a huge milestone this week – the 5th anniversary of the #PIFTick.

Since launching in 2020, the quality mark for #HealthInformation has gone from strength-to-strength.

Read more about how the TICK has evolved, and our plans for the future: pifonline.org.uk/news/pif-tic...

#PIFTick5

A bright blue background. In the top left text reads: Health information you can trust. In the top right is the PIF TICK logo. In the bottom left is an illustration of a woman holding up the PIF TICK. To the right, text reads: Look for the PIF TICK, evidence-based, up-to-date, easy to understand and use.

Join us on 21 May for a free webinar celebrating 5 years of the #PIFTick.

An expert panel will discuss the impact of the trust mark, changes in the #HealthInformation landscape and what the future of trusted information looks like.

Book your place here: pifonline.org.uk/training-eve...

#PIFTick5