Sanlam rebrands as SanlamAllianz Namibia
Staff Writer
Sanlam has officially rebranded as SanlamAllianz Namibia, marking the start of a new chapter for the country’s insurance sector.
The announcement was made on Tuesday following a strategic alliance with Allianz, one of the world’s leading insurers and asset managers.
The rebrand was unveiled during a series of events in Windhoek, including a vibrant parade along Independence Avenue to the National Theatre of Namibia, a media conference at Sanlam Centre, and a gala dinner at Windhoek Country Club Resort.
SanlamAllianz CEO Tertius Stears spoke at the gala dinner, emphasising that the partnership brings together the expertise and financial strength of two respected global brands.
“We believe our transition to SanlamAllianz Namibia will usher in a new era of growth and value creation. It will bring world-class financial solutions and services that benefit not only our clients and stakeholders but also the broader financial services industry and ultimately the people of Namibia,” said Stears.
He also noted that the rebrand strengthens the company’s commitment to enhancing wealth-creation opportunities for Namibia’s German community, thanks to Allianz’s strong German roots.
Michael Humavindu, executive director of the ministry of finance, described Sanlam as a trusted name that has been deeply woven into Namibia’s economic fabric for nearly a century.
“Its legacy is closely linked to the strong economic and trade ties between Namibia and South Africa. As Sanlam embarks on its new journey as SanlamAllianz Namibia, we look forward with great anticipation. This partnership holds immense potential to unlock new value, innovation, and opportunities for all Namibians. It is a testament to progress and a commitment to fostering a more prosperous future,” said Humavindu.
The rebrand was officially announced by Emma Theofelus, the minister of information and communication technology.
In her address, she stressed the alignment between the partnership’s goals and Namibia’s national priorities.
“At the heart of our national agenda is a commitment to empowering and uplifting the people, businesses, and communities of Namibia. This is central to the growth and resilience of our economy. Equally important is our dedication to ensuring that every Namibian has access to appropriate and accessible financial solutions. This partnership holds great promise in advancing those goals,” said Theofelus.
Heinie Werth, CEO of SanlamAllianz, reinforced the group’s mission. “SanlamAllianz’s core purpose is to expand access and empower generations in emerging markets to achieve financial security. We want the next generation to enjoy greater financial well-being, better education and skills, improved earning potential, and access to opportunities their predecessors might not have had.”
SanlamAllianz Namibia recognises its responsibility to support Namibia’s economic development and inclusive growth.
This includes creating new products, supporting capital market development, attracting foreign direct investment, generating jobs for young people, and helping small businesses flourish.
The company said it remains committed to championing financial inclusion across Africa, adapting to changing societal needs, and contributing to the economic empowerment and well-being of the communities it serves.
