Soft opt-in is coming: A game changer for fundraising Charities will soon be able to use soft opt-in for emails, texts & social media under the new Data Use & Access Act, easing marketing rules.

There’s a major change on the horizon for charity fundraising and it could make a huge difference to how charities connect with their supporters.
#DataAct #SoftOptIn #Fundraising #DataLaw #CharityFundraising #MooreKingstonSmith

There are various types of non-profit who might wish to send promotional emails and text messages to individuals, but which don't as a rule sell products or services. Perhaps the most obvious of these are charities, but political parties also fall into the type. The Information Commissioner has long held that promotional communications sent by such non-profits do constitute "marketing" (and the Information Tribunal has upheld this). But the combined effect of regulation 22(3) and the interpretation of "marketing" as covering promotional emails and text messages by charities, means that those charities (and political parties etc.) can’t send soft opt in communications.

The new UK Data Bill – unfair to non-profits? www.mishcon.com/news/the-new... from Jon Baines via Mishcon de Reya LLP

#DUABill #DataBill #PECR #dataprotection #softoptin #charities