"While AI churns out bland corporate soup, brands have an opportunity to show up differently. To be the voices of calm in the storm, of brutal honesty in the sea of bullshit, of genuine connection in our increasingly artificial world. It might just make us all feel a bit more human." #SonderandTell

We've been discussing our advertising strategy & this appeared today of an advert from natural fragrance maker #Ffern. How stunning. Makes you want to get outside & put down those devices. It's given us a lot of ideas. Thank you for sharing #SonderandTell
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