Sports Surge in TV Upfront Pushes NBC’s 2026 Super Bowl Close to Early Sell-Out (EXCLUSIVE) A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the 2026 Super Bowl

Advertisers have tackled most of the available inventory in NBC’s 2026 broadcast of Super Bowl LX. NBC seeking as much as $7 million for a 30-second ad

#advertising #marketing #superbowl #adtech #livesports #ads #commercials #TVsky #TVsds #tvadvertising #tvupfront

variety.com/2025/tv/news...