Sports Surge in TV Upfront Pushes NBC’s 2026 Super Bowl Close to Early Sell-Out (EXCLUSIVE) A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the 2026 Super Bowl

Advertisers have tackled most of the available inventory in NBC’s 2026 broadcast of Super Bowl LX. NBC seeking as much as $7 million for a 30-second ad

#advertising #marketing #superbowl #adtech #livesports #ads #commercials #TVsky #TVsds #tvadvertising #tvupfront

variety.com/2025/tv/news...

Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.

66% of marketers plan to increase their North American ad spending on CTV & OTT over the next 12 months, according to Nielsen up from 44% mark a year ago

#CCTV #OTT #advertising #marketing #adtech #videoadvertising #TVupfront

www.mediapost.com/publications...

Streaming Upfront Media Dollar Share Climbs To 32% In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while national TV linear ad spend was estimated at 4% higher.

On average, 32% of overall upfront TV advertising budgets go to streaming platforms, according Ispot, with the top third of all TV upfront advertisers spending 48%

#TV #streaming #advertising #TVupfront #marketing #videoadvertising #adtech #linearTV

www.mediapost.com/publications...

The Tariffs And The TV Upfronts | AdExchanger Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findi...

Linear TV upfronts spending will decline $2.78 billion to $4 billion. On CTV side, heavy tariffs mean spending will be flat, at $13 billion, lightest tariffs will mean spending of more than $14 billion

#CTV #linearTV #TVupfront #tvadvertising #tariffs #adtech

www.adexchanger.com/the-big-stor...

Nielsen Dominating Upfront Currency, Once Again That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be meaningful and the MRC remains the ad industry's gold standard.

"...despite a variety of so-called “alternative currencies” -- the vast majority of advertising deals done in this year’s upfront marketplace will be guaranteed against the same dominant currency as in years past: Nielsen"

#Nielsen #TVUpfront #advertising #adtech

www.mediapost.com/publications...

2025 NewFronts Agenda Unveiled: Focus On Streaming, Journalism The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streaming next," as well as a special main stage discussion spotlighting the role of credible ad-s...

The IAB agenda for 2025 NewFronts, with emphasis on "what's streaming next."

Designed to be both a prelude/counterpoint to the traditional linear TV networks' annual upfront

#TV #digitaladvertising #newfronts #digitalmedia #tvupfront #adtech #CTV #OTT #streaming

www.mediapost.com/publications...

Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first Spotter Showcase event later this month.

YouTube creators will host an upfront-style event ln a bid to lure marketing dollars from traditional TV. MrBeast, Dude Perfect, Ryan Trahan, Kinigra Deon, Rebecca Zamolo + more to participate. #TVUpfront #creatoreconomy #influencers #adtech #YouTube

www.hollywoodreporter.com/business/bus...

WTF is the TV upfront? For as archaic as the upfront would appear to be — having originated in the era of black-and-white TV — the annual TV advertising negotiation cycle has become, if anything, even more vital.

#TVupfront : selling a futures market now digiday.com/future-of-tv/wtf-is-the-...