Why Depth Must Defeat Virality The current platform architecture disproportionately rewards performativity over process, and quick returns over slow mastery. But economies that endure are not built by those chasing virality.

Virality may get clicks, but depth builds enduring economies.

India's future depends on creators choosing mastery and meaning over short-term metrics. Let's recalibrate incentives from visibility to value, writes Srinath Sridharan.

#AttentionEconomy #ViralityFatigue #CreatorBurnout