Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

FYI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #CTV #StreamingAds #AdBuying

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

FYI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #CTV #StreamingAds #AdBuying

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

6/11

The 72-Hour Rule 🕒

This alone saved me thousands.

#AdBuying #PerformanceMarketing

6/9

Step 5: Don’t overcomplicate targeting.

#AdBuying #FacebookAds

10/10

This simple framework saved us $52,341 and turned our losing campaigns into 6-figure winners.

Don’t overcomplicate ads.

Fix your first 5 seconds → and watch everything change.

#YouTubeMarketing #AdBuying #MarketingTwitter

1. You’re Launching Ads at the Worst Possible Time

Most advertisers are paying double in CPMs simply because of when they launch.

Try testing weekends. You’ll be shocked.

#CPMs #AdBuying #Thread

The 4–10% range is the sweet spot.
This is where we’ve seen the most consistent ROAS across cold traffic.

#AdBuying

Everything Everywhere All Ads at Once: Meta announces new brand placements across Threads, Reels, and Facebook.

✅ Read more: todayindigital.beehi...

#marketing #meta #metaads #adbuying #facebook #instagram

Not Today, Tariffs: Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.

✅ Read more: todayindigital.beehi...

#marketing #meta #advertising #adbuying

Strive Messaging is looking for a Paid Media Specialist (contract). If you're into performance marketing, progressive causes, and data-driven storytelling — we'd love to hear from you! www.strivemessaging.org/jobs/paid-me...

#ProgressiveTech #jobsearch #remotework #SMS #nonprofittech #seo #adbuying

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: todayindigital.beehi...

#marketing #tradewar #adbuying #mediabuying

Today in Digital Marketing Every weekday at 5pm ET, get a complete news brief covering the day's events in digital marketing, social media, e-commerce, CRO, SEO, and online advertising.

Tiny Screens, Huge Revenue

Instagram now makes up more than half of Meta’s U.S. ad revenue.

✅ Read more: todayindigital.beehiiv.com/p/instagramrevenue

#marketing #meta #instagram #metaads #instagramads #adbuying