IAB says legacy measurement is cheating retail media out of its real value IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.

FYI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #Measurement #MarketingMixModeling #CPGBrands #MarketingStrategy

IAB says legacy measurement is cheating retail media out of its real value IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.

FYI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #Measurement #MarketingMixModeling #CPGBrands #MarketingStrategy

IAB says legacy measurement is cheating retail media out of its real value IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.

ICYMI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPGBrands #ClosedLoopMeasurement #DigitalMarketing

IAB says legacy measurement is cheating retail media out of its real value IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.

ICYMI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPGBrands #ClosedLoopMeasurement #DigitalMarketing

Gut health isn’t a one-time purchase.
Brands that win here design for daily consumption — and operational consistency.

OLIPOP built systems for habit-forming products, not hype cycles.

#FMCG #GutHealth #FunctionalBeverages #SupplyChain #OLIPOP #HealthyHabits #CPGBrands

A lot of CPG brands still think taste and function are enough.
But if no one remembers your brand?
You’re just another can on the shelf.
Story sells. Consistency scales. You need both.

#cpg #branding #cpgbrands

Roku expands Instacart partnership with Shoppable Ads Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.

Roku expands Instacart partnership with Shoppable Ads: Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting. #Roku #Instacart #Advertising #ShoppableAds #CPGbrands

Roku expands Instacart partnership with Shoppable Ads Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.

Roku expands Instacart partnership with Shoppable Ads: Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting. #Roku #Instacart #Advertising #ShoppableAds #CPGbrands