Different LLMs all show the same answer for “ethical jeans” (Nudie Jeans) despite them not ranking well for this keyword in SEO.
Real branding / marketing got them there.
@wilreynolds.bsky.social #friendsofsearch
🚀 Branding Matters: The Hidden Power of Generic Keywords in Search
While nearly 3/4 of keywords fall into the branded category, nearly half of all searches actually aim for a specific brand but done using generic keywords.
#seo #seostrategy #brandseo #friendsofsearch #onlinemarketing
31% of keywords and 44% of searches on Google are people searching for brands 🤯
@randfish.bsky.social #friendsofsearch
If you care about building an audience, traffic is not your KPI.
Marketing has shifted to “building on rented land” (eg LinkedIn, YouTube etc)
@randfish.bsky.social #friendsofsearch
70% of ChatGPT use is asking the tool to do something (summarize, write a poem etc) - the other 30% are similar to Google searches
@randfish.bsky.social #friendsofsearch
“Your one anecdote does not beat data analysis done at a big scale”
YES! Thank you @randfish.bsky.social!
#friendsofsearch
Use internal site search data trends to publish digital PR campaigns, like a rise in searches for specific products (like security cameras after people watched The Watcher) 👏🏽👏🏽👏🏽
@carrierosepr.bsky.social #friendsofsearch
🇳🇱 Today is the day! We’re in Amsterdam for Friends of Search 2025 with Pavlo Kuznietsov and David Migeon !
Excited for a day full of insightful talks, and great conferences. If you're here too, let’s connect and come say hi! 👋
#FriendsOfSearch #SEO #TechnicalSEO #TechSEO
'nuff said.
friendsofsearch.com/nl/speakers/...
#friendsofsearch #fos25 #seo #ppc #conference #march13
