When did thought leadership become more important than integrity in #HEMktg? It's so disingenuous to say things like "your uni website is no longer your front door" bc AI search. Yeah, people are lazy and will believe any old slop — fix that.

I can't with this AI Slop Leadership anymore.

Personalize This! - Higher Ed Hot Takes How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.

Personalization in #HigherEd is so badly misunderstood. Here's what I think about it.

🎙️ Episode 002 - Personalize This! - is out now.

#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...

I'm excited to share the first-ever #CdnPSE marketing benchmarks, and competitive intelligence reports series, Eduvation Brandscape™. #pseweb #hemktg #highedweb youtu.be/o1UFJaV361g

🚀New Podcast Episode Alert🎙️

What do hippos, poetry, and Batman have in common?

Listen to my real, insightful, and sometimes hilarious convo with the ever-awesome Emily Smith of CollegeVine on The Vinedown to learn more! #EMChat #hemktg

Link🔗:

www.thevinedown.com/content/how-...

Considering submitting a proposal for AMA about parent comms. Anyone with interest, let me know. Happy to have a partner! #HEMktg #EMChat

Like, I took 12 seconds off their website's load time. This is obvious stuff but everyone wants to dump money into AI scams.

#WebPerf #HEMktg

👉🏼 #HEMktg needs to get back to basics. We've largely ignored fixing our cracked foundations in favor of dumping thousands of dollars into shiny new snake oil.

So anyway. Yeah, we get into a lot of those things in that podcast episode. Scroll up and give it a listen.

🤖 What do I really think about the AI tools #HigherEd is getting suckered into buying?

🏎 Fast websites matter more to a university's brand and bottom line than most schools care to accept.

🆕 I don't think we're doing anything new or cool or amazing in #HEMktg. Sorry.

Here is the GIF itself🤓⬇️

#hemktg #highered #emchat

LOLsob to when a university thinks they're going to get a performant website from an CMS vendor. #HigherEd #HEMktg

I thought the #HEMktg crowd was gonna be active here. Where'd y'all go?

2025 Social Media Outlook | Thought Feeder Joel Goodman and JS Stansel explore the evolving landscape of social media, discussing the potential inflection points brought about by recent upheavals in ...

Once upon a time @jsstansel.bsky.social and I had a podcast called Thought Feeder. We've revived it for an emergency 2025 Social Media Outlook convo. Available wherever you get pods, or from our 'ol website. #HESM #HEMktg #HEMarCom #SMM

thoughtfeederpod.com/podcast/2025...

I had a great conversation with @carriehphillips.bsky.social about navigating uncertainty in higher ed leadership on the @enrollify.bsky.social network. We explored resilience, relationships, and making tough decisions.

www.enrollify.org/episodes/sco...

#emchat #highered #hemktg

a woman in a judge 's gown says where is the money ALT: a woman in a judge 's gown says where is the money

Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!

bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie " ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "

Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.

#fachat #hemktg #higheredmarketing

GPT, RAG, Agentic, Generative, AGI, huh? What all those AI terms mean

If you ever feel a bit foggy about all these new terms vendors use when talking about their AI products, @joelgoodman.co is here to help. Issue 69 of #HigherEdHotTakes is in inboxes now. (or you can read online.

#HEMarCom #HEMktg #HigherEd

bravery.co/newsletter/g...

Subscribe to Higher Ed Hot Takes Bravery Media's deep dive industry newsletter.

New #HigherEdHotTakes scheduled for Monday morning. @joelgoodman.co is #Here4You, taking all the AI terminology vendors throw around and explaining what it means. If you're not subscribed then... ¯\_(ツ)_/¯

bravery.co/newsletter
#HEMktg #HEMarCom

Hot take for my #hemktg peeps — if you think the best role for AI in your institution is removing the human touch, you're going to be hurting. There are great uses for LLMs in #HigherEdMarketing, but writing content or interfacing with prospects is lazy + detrimental to your brand ¯\_(ツ)_/¯

Tonight is lighthearted fun and next week we get back to the usual chats. Set your alarms and join in! #EMChat #fachat #hemktg

Hey #CdnPSE - looking to get in the holiday spirit? Check out my 2024 Holiday Special for a curated collection of the best moments from hundreds of #highered #holiday videos this month! #hemktg #higheredweb #pseweb
youtu.be/Nm-P7FoIVxI

I’m your moderator tonight for this crossover enrollment and marketing chat. (Follow along with #HEmktg and #HEmarketing) Let’s start off by introducing ourselves with your name, where you work, and your favorite dessert #EMChat

One hour until #EMChat! We're talking about enrollment marketing tonight, so join in #HEmktg and #higheredmarketing.

Invite all your #HEmktg and #HigherEdMarketing friends too, we need the cross-communication to thrive as recruiting gets harder.

Ivy League Early Action And Early Decisions Results Are Released This Month—Here’s What To Expect — Forbes In mid-December, top schools will admit the first members of the Class of 2029 as students receive their much anticipated Early Action and Early Decision results.

As we see the Class Profiles for Early Decision and Early Action ask yourself:

What isn’t being said in this profile? What feels like a stretch or restrained? Is this transparent?

#EMChat #HEMktg

apple.news/A-CFCjHhURfW...

My previously shared #sora videos were at the lowest resolution. Bumped up the config to 720p, still in 16x9. I believe this one "cost" 50 credits.

Prompting naturally matters but I wonder if the internal consistency is better with higher res videos?

#highered #emchat #hemktg

This week I've been busy collecting, editing and critiquing 500+ higher ed holiday videos. Finally, it's the 2024 Ten with Ken Holiday Special! #pseweb #highereducation #HEmktg #CdnPSE

youtu.be/Nm-P7FoIVxI

A marketing video sent to admitted students looking to enroll as freshmen in a business school. The video should help promote your university in order to increase enrollment.

#sora #emchat #hemktg

Video series share card with my face on it and a bunch of arrows pointing up. It's titled, "Lessons in Leadership: Navigating Imposter Syndrome with Joel Goodman" and it's on the Enrollify podcast network.

I got to talk about imposter syndrome with @carriehphillips.bsky.social a few weeks ago. How do I deal with something I've never experienced? (jk)

It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...

@enrollify.bsky.social #HEMarCom #HEMktg #Leadership

As I gear up for the 2024 Holiday Livestream on Friday, you can get in the mood by watching (or re-watching) last year's Holiday Special. Here's part 1 of 5... #CdnPSE #HEmktg #PSEweb

youtu.be/Du5cVeNRXO8

Using first names in drip emails is great. Using names on your website is creepy. Personalization isn't about showing that you know who someone is, it's about using that data to guide their journey.
#HEMktg sometimes has trouble using a light touch with technology. But that's where the magic is.