Our need to buy things is diminishing as our ability to subscribe to services increases. #iMediaUK

Prompting users to optimise their reading experience is three times more effective in preventing subscriber churn than discounts #iMediaUK

The #newsuk subscription ecosystem. Fascinating stuff shared at #iMediaUK

Customer experience control has diminished in proportion to the rise in platform access #iMediaUK

Media planning and the media plan itself will change massively as #programmatic and data engulfs marketing #iMediaUK

Is programmatic really just a channel? #iMediaUK

Businesses should focus on just 7 metrics with just 2 'golden KPIs' #imediauk

"Heads and Directors of Marketing must have data-driven marketing in their DNA" #imediauk

"Without focus on brand, data-driven marketing will fail" #imediauk

"Marketing decisions should be taken from the bottom up rather than the top down." @wowcher 's @rolyb77 #imediauk but...

No creative agency reps at #imediauk! How do we convince creatives to join the data party?

Looking forward to @Paul_Framp 's opening keynote at the #imediauk Data-fuelled marketing summit