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🎙️ Why Media Ignores You After 54 (Even When You’re the One Watching) 🎙️ Why Media Ignores You After 54 (Even When You’re the One Watching) When you don’t count. We have an 80 year old President and another one just as old lost in 2024.  Our Congress, House and Senate’s, average age is 57.9 in the House and 63.9 in the Senate. Cher is almost 80 and is all over media. Even the Super Bowl is 60.  But as consumers, particularly of media, they don’t count. And if you’re over 54, neither do you. Because the key demographic for TV, Streaming services, Radio, for all media is 25-54.  And yet, we consume more of all of it. For instance, ABC World News tonight gets 9.244 million viewers but only 1.182 in the “key” demographic. So 8.1m over 54 and under 25 viewers and yet, they program for the 1.182m, not you, or them. Why doesn’t the actual audience count? And it’s not just entertainment, advertising, marketing, billboards, TV ads, almost any commercial media aims at 25-54, or even younger. The reason? They think they have the most money, in their prime, making the money, working. Well, it’s a new world.  And in this one, it seems that it’s the over 54 crowd that is actually engaged, involved, brand loyal and consuming regular media over online. This disconnect is why media is failing. We also cover: • How media’s outdated ad models are tanking profits. • Why older consumers are more loyal, more engaged, and totally ignored. • The end of Gay Days Orlando after 35 years, and how Trump and Project 2025 are behind it. 🎧 Listen, learn, and get loud. Because if you’re over 54, you’re STILL here—and you still matter. Subscribe and support: 📺 YouTube.com/reallykarel 💸 Patreon.com/reallykarel Stream on all platforms: Apple Music, Spotify, iHeartRadio, Spreaker, and more. Catch The Karel Show LIVE Monday–Thursday @ 10:30am PT on TikTok, Instagram, and beyond. #KarelShow, #MediaBias, #Ageism, #Over50, #AdvertisingTrends, #MediaReform, #GayDays, #Project2025, #TrumpWatch, #Cher, #SuperBowl2026, #StreamingNews, #TVRatings, #BoomerGeneration, #MediaMarketing, #DemographicShift, #SeniorPower, #NewsAnalysis, #YouTubePodcast, #PoliticalCommentary, #DigitalMedia, #AudienceMatters, #InclusiveMedia, #LegacyMedia, #NewsYouCanUse https://youtube.com/live/boin088_OyI

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Digital Media Marketing Company In today’s fast-paced digital age, one cannot underestimate the power of digital media marketing. It has revolutionized the advertising landscape, paving the way for businesses to reach their target audience in ways never thought possible before. Digital media marketing companies play a vital role in this realm, helping businesses navigate the complex world of online […]

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Global Traditional Radio Advertising Market Size, Growth Analysis And Trend 2030 Traditional Radio Advertising Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 7.8% from 2023 to 2...

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The mathematics of AI: Gemini pushing ed institutes’ digital marketing cost? - Exchange4media Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive content, say experts

The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.

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6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.

Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.

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Get ready for consolidation in 2025, media investors say “Everybody has woken up,” one investor said.

Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.

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Turning nudges into big wins in point-of-care marketing How artificial intelligence can deliver more meaningful business outcomes for marketers.

In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.

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NRF | NRF Survey: Valentine’s Day Spending Reaches Record $27.5 Billion Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year.

Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

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From the Businessology Show Podcast...

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Nearly half of consumers feel ignored by marketers: Here’s what the numbers say Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

44% of American consumers feel “ignored” by most advertisers, according to recent data. Those feeling the most ignored tend to be White, suburban consumers making over $100,000 a year.

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TikTok is back—for now. What happens next? Whether Trump can delay implementation of the ban through an executive order is up in the air.

With the TikTok ban on hold for now, it's been reported that Meta would pay some TikTok creators to post on Instagram and Facebook, and will release a CapCut-like video editing app called Instagram Edits next month.

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Ways to Personalize Your Message and Boost Engagement - Mosaic Media As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement. With recent advances in technology and data analytics, marketers ...

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Media Marketing repris par un trio d'entrepreneurs Pilier du secteur de l'info b to b dans le secteur des médias, de la publicité et du marketing, Media Marketing est repris par Jean-Vianney Philippe, Gabriel Goldberg et Nicolas Debray, un trio d'entr...

Jean-Vianney Philippe, ex directeur de com du #MR de @GLBouchez, reprend et dirigera #MediaMarketing (médias, pub, marketing)

CloudFusion Captivates Your Audience with Blazing Fast Loading Business Media Content Business Media Content Creator Platforms

Marketing Scoops: CloudFusion Captivates Your Audience with Blazing Fast Loading Business Media Content marketingscooops.blogspot.com/2025/01/clou...
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