651 million tickets: what the 2025 box office really tells marketers The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.

651 million tickets: what the 2025 box office really tells marketers #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning

651 million tickets: what the 2025 box office really tells marketers The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.

651 million tickets: what the 2025 box office really tells marketers #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning

Harnessing AI for Smarter Media Planning Here's our guide for leveraging AI in social media marketing to enhance strategies, optimize budgets, and achieve more precise targeting.

By leveraging #AI, marketers can enhance their strategies, optimize their budgets, and achieve more precise targeting. Here’s a guide to harnessing AI for smarter social media planning:
blog.htc.ca/.../harnessing-ai-for-sm...
#marketing #mediaplanning #digitalmarkering

Adcellerant AI Media Planner speeds planning and deal wins | AdTech Edge AdCellerant rolls out an AI Media Planner that automates media‑mix decisions, cuts planning time and helps agencies close deals faster. Read the Latest Full News – https://lnkd.in/dce_Tm_y #AI #AdTe...

Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins

Read the Latest Full News – www.linkedin.com/feed/update/...

#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech

#7 - We’re intentional about every investment.

No wasted spend, no scattered efforts. Just smart strategy. Our integrated campaigns are designed to maximize return on every channel. That’s how we do marketing.
ajuxt.com

#MarketingROI #MediaPlanning #aJuxtMedia #StrategicSpending

Thank you, Capital City Bank, for another great year of collaboration!

#aJuxtMedia #StarPower #DigitalMedia #MediaPlanning

LG Ad Solutions introduces AI platform for CTV advertising operations LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.

LG Ad Solutions introduces AI platform for CTV advertising operations #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing

LG Ad Solutions introduces AI platform for CTV advertising operations LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.

LG Ad Solutions introduces AI platform for CTV advertising operations #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing

Hubble Communication Hubble Communication, c’est une offre globale tournée vers les médias et l’influence.Nous vous accompagnons dans le développement de votre notoriété grâce à trois expertises clés : les relations…

📊 Plan média digital vs plan média traditionnel : faut-il choisir ?
📖 Envie d'en savoir plus ? www.hubble-communication.fr/fr/blog_deta...
#MediaPlanning #Communication #MarketingDigital #MixMedia #pub #digital

Nielsen partners with Edison Research to integrate podcast data into media planning tool Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.

Nielsen partners with Edison Research to integrate podcast data into media planning tool #PodcastMarketing #MediaPlanning #Nielsen #EdisonResearch #CrossPlatform

Nielsen partners with Edison Research to integrate podcast data into media planning tool Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.

Nielsen partners with Edison Research to integrate podcast data into media planning tool #PodcastMarketing #MediaPlanning #Nielsen #EdisonResearch #CrossPlatform

Our Media Classification Does Not Fit The Containers Of The Past As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.

The labels we use to describe a media mix/touchpoint mix do no longer work. And do not matter. Make your own! #marketing #advertising #integratedmarketing #marketingprocurement #mediastrategy #mediaplanning

www.mediapost.com/publications...

As AI Advances, Staff-Level Jobs at Ad Agencies Decline Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.

“The routine tasks once handled by junior creatives, media planners & account coordinators are increasingly being both automated and outsourced”

#AI #ArtificialIntelligence #adagencies #advertisingagencies #mediaplanning #creative #entryleveljobs #automation #adtech

www.adweek.com/agencies/as-...

Meta Plans To Automate All Ad Creation By 2026: Report Meta is planning to invite brands to create and target their ads on its apps using the company's AI tools by 2026, according to a report from "The Wall Street Journal." This would include generating p...

Meta Plans To Automate All Ad Creation By 2026: Report

#Meta #AI #advertising #adtech #advertisingagencies #mediabuying #mediaplanning #Instagram #marketing #brands #advertisers

www.mediapost.com/publications...

Hubble Communication Hubble Communication, c’est une offre globale tournée vers les médias et l’influence.Nous vous accompagnons dans le développement de votre notoriété grâce à trois expertises clés : les relations…

📺 "Je veux passer à la télé, mais je n'ai pas le budget…"
Ça c'était vrai… avant la TV connectée.
www.hubble-communication.fr/fr/blog_deta...
#TVConnectée #CTV #MediaPlanning #PublicitéDigitale #PetitsBudgetsGrandsEffets #StratégieMédia #Agencedecom #MarketingDigital #AdTech

Liberal Party election billboard showing the Prime Minister and Victorian Premier but in a suburb of Brisbane, Queensland.

Interesting media-planning hiccup – must be a mixup with the Victorian suburb of Brisbane?

By @kossamaras.bsky.social on the other platform.

#auspol #auspol2025 #Election2025 #OOH #advertising #MediaPlanning

Harnessing AI for Smarter Media Planning Here's our guide for leveraging AI in social media marketing to enhance strategies, optimize budgets, and achieve more precise targeting.

The advent of #AI has brought transformative changes to how businesses approach media planning. By leveraging AI, marketers can enhance their strategies, optimize their budgets, and achieve more precise targeting.
blog.htc.ca/2025/02/05/h...
#MediaPlanning #socialmedia #digitalmarketing

From strategy to execution, count on us as your partner for media planning services.
www.mercurymc.us

#OOTWComms #AdAgency #MediaPlanning #DigitalCampaigns #PublicRelations #SocialMedia #Advertising #StamfordCT

The mathematics of AI: Gemini pushing ed institutes’ digital marketing cost? - Exchange4media Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive content, say experts

The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.

#mediaplanning #mediabuying #mediamarketing

Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose Following the audience is critical for media planners to navigate the complexity of today’s media landscape.

@nielsen.bsky.social ’s new article breaks down what advertisers need to know for 2025 planning season. Audiences are everywhere, and reaching them takes more than guesswork. Get the latest insights to navigate media complexity & connect with the right consumers: bit.ly/3WJj5tE
#MediaPlanning #UFNF

6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.

Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.

#mediabuying #mediaplanning #mediamarketing

Get ready for consolidation in 2025, media investors say “Everybody has woken up,” one investor said.

Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.

#mediaplanning #mediabuying #mediamarketing

Turning nudges into big wins in point-of-care marketing How artificial intelligence can deliver more meaningful business outcomes for marketers.

In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.

#mediaplanning #mediabuying #mediamarketing

buff.ly/3E7WrVm

NRF | NRF Survey: Valentine’s Day Spending Reaches Record $27.5 Billion Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year.

Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

#mediaplanning #mediabuying #mediamarketing

From the Businessology Show Podcast...

#mediaplanning #mediabuying #mediamarketing

buff.ly/3DWHYeP

Thank you to Pulse Outdoor for a lovely start to the day.

Lots of interesting facts about advertising in hospitals around Wales and some delicious food too! Diolch yn fawr!

#mediaplanning #advertising

Nearly half of consumers feel ignored by marketers: Here’s what the numbers say Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

44% of American consumers feel “ignored” by most advertisers, according to recent data. Those feeling the most ignored tend to be White, suburban consumers making over $100,000 a year.

#mediamarketing #mediaplanning #mediabuying

Sports marketing’s biggest opportunities and challenges in 2025, according to execs “The challenge now becomes staying true to our identity that has brought us to this point,” one exec said.

In regards to sports marketing, several soccer, basketball, and racing marketing execs break down what they anticipate will be their greatest challenges and opportunities this year.

#mediaplanning #mediabuying #mediamarkeing

TikTok is back—for now. What happens next? Whether Trump can delay implementation of the ban through an executive order is up in the air.

With the TikTok ban on hold for now, it's been reported that Meta would pay some TikTok creators to post on Instagram and Facebook, and will release a CapCut-like video editing app called Instagram Edits next month.

#mediamarketing #mediaplanning #mediabuying

Ways to Personalize Your Message and Boost Engagement - Mosaic Media As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement. With recent advances in technology and data analytics, marketers ...

As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement.

#mediamarketing #mediaplanning #mediabuying