Photograph of a 1970s contemporary, enclosed bilevel shopping center reflecting space-age architecture and tastes with high ceilings, chrome accents, bright red carpet, terrazzo flooring and conversation pits. Many of the mall's retail units are still covered with wall panels, the mall would have been brand new at the time it was photographed. Retailers seen include Bakers Shoes, Spencer Gifts, Hanover Shoes. Department store, Gimbels, is seen at the far end to the left.
Modern photograph of the same shopping center 55 years later, in 2025. The mall has undergone several major renovations and retailers have changed, but its basic profile remains the same. The ceilings are largely unchanged. The flooring has been replaced with vinyl or ceramic tile. The railings on the upper level are now clear glass. The staircase and conversation pits have been removed. Retailers visible include Times Square, Claire's, Boost Mobile, Perfume Hut, Visionworks and Midland Fashion. Macy's has replaced Gimbel's at the far end of the mall.
The gift of time travel, c.1970 ➡️ 2025
Southridge Mall - Greendale, Wisconsin
#notdeadmalls #milwaukee #mall #retail #photography