Digiday: Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise Ferrero's svp of media and marketing services shares how it's pushing retail media beyond search into a true full-funnel strategy.

There has been SO MUCH TALK about #retailmedianetworks over the past five years, but I haven't seen much evolution in this space.

⭐ 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝗽𝗮𝗰𝗲.

We’re not just spinning up ads – Kevel helps you launch a business. 

#RetailMediaNetworks #KevelAdvantage #AdTechLeadership

how is #agenticAI for shopping supposed to work with #retailMediaNetworks?

Does "your" AI agent get the same ads you would while shopping? Or would the AI agent count as a bot?

And if agentic AI does count as a bot why would retail sites allow it and miss out on the ad revenue?

Retail Media – din trafik har ett värde – Datadrivet.se

Retail Media och Retail Media Networks skapar mer och mer rubriker och drar till sig allt större intresse.
www.datadrivet.se/retail-media/

#retailmedia #retailmedianetworks

How Target's Roundel Is Planning for the Future Sarah Travis, president of the retail media network, sat down with ADWEEK ahead of the Cannes Lions festival.

#RetailMediaNetworks are slated to be one of the key themes at this year’s Cannes Lions Festival www.adweek.com/commerce/rou... #canneslion #retail #retailmedianetwork #adtech #retailtech

How advertisers are grappling with the influx of retail media networks As more players get into the retail media space, ad agencies grapple with growth.

Advertising AWKI doomsday (again-cof-cof) and the cherry, pardon, merry rise of retail media networks. digiday.com/marketing/ho...
#digiday #media #advertising #cookies #retailmedianetworks #trending