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#theDrum
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In crowded B2B markets, “good” video isn’t good enough. Cut-through comes from strategic storytelling that works for AI discovery and real human engagement. #TheDrum breaks down what it takes for #B2B brands to win with video in 2026: zurl.co/ec3fL

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I miss #thedrum so much.

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The new social media rules: 3 trends marketers need in 2026

https://get.mypost.to/8GVFi7

Social media is about to be shaped less by platforms and more by people...

#socialmedia #digitalmarketing #storytelling #thedrum

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So annoys me that ABC rams a whole hour of BBC Antiques Roadshow at viewers in prime time, even on Sundays.
Royal Commission into who axed #TheDrum and what happened to our ABC.
#MediaWatch

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What happened to the Special Broadcasting Service. Just flicked to SBS and there is another British program on, something about drunks on Oxford St, London.
First ABC was flooded with Antiques Roadshow and Long Lost Family. Now SBS.
#TheDrum #ACMA #MediaWatch

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Pfft. As if Gollum Henderson knows the first fucking thing about "diversity." It was thanks to Henderson that @abcnews #TheDrum "replaced" Bruce Haigh, a legendary diplomat and tireless social justice warrior, with the gormless fuckwit known as Greg Sheridan, FFS. #auspol

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Video

New in @TheDrum: Tom Maschio and I on the force that turns creators into movements — flow.
Think Outdoor Boys energy: raw, real, unstoppable.
That’s what brands need now.
Watch the video + read the article → bit.ly/49y2vns
#TheDrum #FlowState #TomMaschio #TheOutdoorBoys #MarketingEnergy

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Hwel went cold. Cosmopolitan as they were, the people of Morpork had a breezy, no-nonsense approach to the nonhuman races, i.e. hit them over the head with a brick and throw them in the river. This did not apply to trolls, naturally, because it is very difficult to be racially prejudiced against creatures seven feet tall who can bite through walls, at least for very long. But people three feet high were absolutely designed to be discriminated against.

Hwel went cold. Cosmopolitan as they were, the people of Morpork had a breezy, no-nonsense approach to the nonhuman races, i.e. hit them over the head with a brick and throw them in the river. This did not apply to trolls, naturally, because it is very difficult to be racially prejudiced against creatures seven feet tall who can bite through walls, at least for very long. But people three feet high were absolutely designed to be discriminated against.

-from Wyrd Sisters

#quote #Discworld #TerryPratchett #WyrdSisters #TheDrum #peopleofMorpork

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From crisis to comeback: inside TGI Friday’s big, bold brand reboot At The Drum Live, the restaurant chain’s CMO lifted the lid on shepherding the marketing function through administration to a major brand rejuvenation.

From crisis to comeback: inside #TGIFridays big, bold brand reboot | #TheDrum zurl.co/rwSg3

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Rant: So tired of hearing pommy voices and endless Antiques Roadshow instead of #TheDrum on our own ABC. The new MediaLand also has a pommy host. Too much.
Happened to switch on Channel 10 and even more annoying pommy voices. Paddington (Sydney) apparently.
'Thank you so much sir' 🤦

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She was a lioness at the Royal Commission and she still is. Oh how I wish #thedrum still existed, we no longer have those wonderful discussions that were once part of Australia's nightly conversation with itself.

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#TheDrum was a brilliant program. I miss it very much. Q&A and Insiders should have been dropped… well beyond their use-by dates.

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The #abc only listened to, and took action on, a few select voices, the Zionists, and not the thousands who have complained about the axing of the excellent #thedrum, the right wing bias and poor quality of #insiders, #qanda. Our complaints have fallen on deaf ears, clearly we are not influential.

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#ABCAustralia seem determined to axe all their best shows! Having axed #TheDrum, they are now killing off #QandA. Talk about own goals!
Of course it’s in line with their now very biased news services that avoid anything too controversial ( at least as defined by right wingers)…
#RIPabc

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And #TheDrum.

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#auspol Another dreadful decision that echoes the axing the successful show #TheDrum I actually returned to watching Monday nights for #Qanda again this year and found it much improved. Only Planet America, Gruen and the weekly left worth watching now. #NotOurABC

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With the panel lately it was unwatchable, they should have pulled the plug when Tony Jones left , #Insiders can be axed as well . Bring back #TheDrum

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It was good in the early days, been mostly too awful to watch in the last few years. #thedrum never stopped being fab.

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If only we had a national broadcaster with a factual news based panel show that could get this information out there. Bring back #TheDrum 😡

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What can't we have THE DRUM back?
It was Australian, often looked at second tier issues and presented in a longer form than news grabs presented in seconds.
A valuable public service.
#ABC #THEDRUM #auspol

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Someone needs to bring back #TheDrum....

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Bring back #TheDrum

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I miss #TheDrum but not her regular appearances on it.

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Wouldn't a daily panel show of interesting people talking about the current election issues be a winner right now? Perhaps at 6pm weeknights. Would be better than insiders. #insiders #thedrum #abcnews

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What the hell?! ABC's #QandA has the right-wing "think tank" IPA's Adam Creighton on as a panelist tonight to discuss #finance and #taxation policy?! One of the IPA's core policies is selling-off the ABC! Bring back #TheDrum which provided a platform to experts. 😔 #theirABC #auspol #AusVotes25

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Thanks for the #SundayShot alt to insiders. Though, it does remind me more of #TheDrum (& that's a good thing), well informed experts (but not necessarily those on the MSM go to list) with in depth discussions.

Also, please, can you & Dave do full T shirt reveals at some point during the broadcast!

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@abcaustralia.bsky.social @abcnewsbot.bsky.social
Why do you persist this RW biased rhetoric, but you canceled the most impartial & unbiased #TheDrum ?!
Your decisions are bizarre! #auspol25

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Is it any surprise that #TheDrum has never been allowed back on #OurABC

Can't control the narrative, unless you're an Israeli plant on Q & A. That's fine apparently.

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This post is doubly disappointing as it once again highlights the loss of a significant space for debate that was #theDrum

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