“Of the many dramatic changes that the Web has wrought, the most deleterious to advertising has been the unprecedented economy of abundance it has unleashed.” What this means for agencies & clients alike. We review @AndrewEssex’s #TheEndofAdvertising: the-agency-review.com/end-of-adver...
I guess people had other more important things on their minds when I showed them this in #2016 than #demographiccliff #artificialintelligence and #theendofadvertising. Maybe now’s a better time. the-agency-review.com/presentation/ #advertising
What did @AndrewEssex learn as CEO of one of the most awarded and respected advertising agencies in the world? He learned that “advertising as we know it is not the answer.” Wait, what? We review #TheEndofAdvertising: the-agency-review.com/end-of-adver... #advertising #marketing @droga5
What would we do if the way advertising has been structured for most of our lifetimes – and existence – went away? & what if we’re not speculating about an abstract notion when we ask that? We review @AndrewEssex’s #TheEndofAdvertising: the-agency-review.com/end-of-adver...
#advertising #marketing