Meanwhile, arbitrage dropshippers are hitting a wall. If you are repurposing low-effort Meta creatives on TikTok, the algorithm is penalizing your retention metrics. Native, high-retention "hooks" are the only way to win the auction now.

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TikTok ads are about to get a tad more disruptive | TechCrunch One new ad format displays another brand's logo alongside TikTok's on the launch page when users open the app.

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Gen Z Is Always On TikTok, But They Don't Like It Anymore Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere

Gen Z Is Always On TikTok, But They Don't Like It Anymore

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Original post on mastodon.social

Gen Z Is Always On TikTok, But They Don't Like It Anymore

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TikTok ad campaigns drive movie ticket purchases Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

TikTok ad campaigns drive movie ticket purchases

www.socialmediatoday.com/news/tiktok-...

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Original post on mastodon.social

TikTok ad campaigns drive movie ticket purchases

www.socialmediatoday.com/news/tiktok-ad-campaigns...

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TikTok Ads 효율 높이는 대안 서비스 TOP 5 정리 - 기술 덕후 한가닥 틱톡은 숏폼 콘텐츠의 최강자입니다. 하지만 그만큼 경쟁이 치열하고 광고 비용이 만만치 않죠. 브랜드 인지도를 빠르게 올릴 수 있다는 장점은 분명하지만, 예산이 한정된 상황이라면 무작정 뛰어들기 전에 다른 선택지들을 살펴볼 필요가 있습니다.

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TikTok released a new measurement guide: Stop relying on "Last Click." 🛑 Use a triangulation of MMM, MTA, and Lift Studies instead.

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