Experts believe GI could increase pricing power for producers, promote brand loyalty, and improve competitive standing in global markets. #GlobalTrade #GeographicalIndications #MadeInEthiopia #AuthenticEthiopia

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Geographical Indications are emerging as crucial strategic tools for economic growth, according to Belete Molla, minister of Innovation & Technology. #GlobalTrade #GeographicalIndications #MadeInEthiopia #AuthenticEthiopia

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