Great strategy to obtain (visible!) commitments after an event, used by @Rare_org; we turned in our #BEHive19 wristbands after writing our name & email on them, dropped them in one of the #climatechange behavior jars, and they told us they’d follow up w/ us in 6 mo. (that’s key!)
Thank you @CassSunstein & @Rare_org for giving all #BEHive19 attendees a copy of “How Change Happens” before it’s even released, how awesome is that!?
Standing ovation for @Solar_Sister, winner of @Rare_org’s Solution Search competition, “Everyone should understand that #climatechange needs women!” #BEHive19
At #BEHive19, @brettjenks shares @Rare_org’s emerging “A-G” of #climatechange, 7 behaviors that if adopted by 10% of Americans would get us back on track with the Paris Agreement (G=“Get Engaged”)
#BEHive19, @brettjenks: “If you want to do something about #climatechange, make it personal...many other people already are” (<— see what he did there with the dynamic norm!?)
"There are 7 behaviors, via @ProjectDrawdown, that if adopted by 10% of Americans would get us back on track with the Paris Agreement" - @brettjenks #BEHive19
During lunch at #BEHive19, ran into @CGraves and we discovered “a case of choice architecture gone wrong”
Chief Behavioral Officer of Maritz @CharlotteBlank speaks about bringing behavioral science into the modern marketplace: "Consumer behavior, tastes, and values are very important - marketers are usually very good at understanding those, they think like scientists" #BEHive19
Alex Laskey of Opower: the company has saved ordinary people nearly 3 billion dollars on their electric bills and employed behavioral science; success related to alignment of corporate & public interests as well as farsightedness of legislators and policymakers #BEHive19
.@ToastAle reduces food waste by brewing beer with surplus bread that would otherwise go to waste; they give 100% of their profits to environmental charters that are fighting food waste #BEHive19
Alex Moffat to @CGraves: “Thank you for using your powers for good when you could be making cool hip child soldier recruitment videos” #BEHive19
.@CGraves of @Ogilvy: Never underestimate the barrier that identity throws up. If you can approach it from a place of empathy you may have more effectiveness. #BeHive19 #BehaviorChange #ClimateChange
#BEHive19 @CGraves showed this ad, made by "someone who understood the humanity and emotion of #storytelling" http://ow.ly/8jWQ30o6PMm
"If you look at the arc of environmental history it presents tremendous reason for optimism" - @CassSunstein citing in particular the Montreal Protocol; 2019 vs 2001 represents "an extraordinary leap forward" #BEHive19 #climatechange
#BEHive19 @CassSunstein: The fact that the problem is so large is best met by having in the front of the mind, “better is good." #climatechange #behaviorchange
#BEHive19 OHMYGOSH WE’RE ALL GETTING A COPY of @CassSunstein’s new book “How Change Happens” and it’s not even out yet! Thanks @Rare_org!
Julie Lee, @NatGeo Fellow, challenges us to see animals as moral heroes with agency as opposed to victims; communicating their humanlike traits & culture gives them more agency, and gives us more hope & self-efficacy #BEHive19
#BEHive19 Wonderful message via @Shahzeen & @elkeweber: We need messengers all across the board & not just from academia & NGOs, “silver buckshot not a silver bullet;” #YouthClimateStrike a great example
#BEHive19 @Shahzeen: “We need to make the more effective behaviors salient and move beyond a focus on the “feel-good” behaviors”
#BEHive19 @kevingreen515: citing the new model of human behavior, oftentimes we design solutions for someone like this...a better model is part Spock & part Captain Kirk: emotional, intuitive & sometimes shortsighted
Fantastic #BEHive19 panel, “Climate Change Needs Behavior Change” with @Revkin @DrKWilkinson @DrKateMarvel
#BEHive19 @DrKateMarvel: "Science matters, facts matter, but those aren’t the only things that matter" #climatechange
#BEHive19 @DrKWilkinson: "There's no single #climatechange silver bullet, but there are footholds of action for every individual and every institution. There’s a role for technology but there’s also a role for stewardship. Solutions don’t scale themselves; we need solvers"
"I’m not a scientist but I know one thing for sure, the earth is a flat disk like a pizza, it’s heating up like a pizza should" - Alex Moffat, #BEHive19 emcee
“We need to bring the behavioral sciences into #climatechange and #conservation; they are the missing parts of most of our toolkits” - @brettjenks @Rare_org #BEHive19 #consmark #socmar
"We need to inspire the believers more, and nudge those who are on the fence, that it’s worth their time" - @garyknell opening #BEHive19 #climatechange
