“Humans wait until donors are very old to talk about legacies. Then they are surprised when the plan was already made.”
– Leo

#DeepThoughtsByLeo #LegacyGiving #PlannedGiving #GiftInWills #FundraisingStrategy #FutureOfFundraising #DonorCentric #FundraisingTips #DonorRelationships

“The best relationships are built slowly. Like trust. Or a good walk.”
– Leo

#DeepThoughtsByLeo #FundraisingStrategy #NonprofitFundraising #DonorCentric #FundraisingTips #DonorRelationships

“I watch the woods every day. Not because something is happening… but because something might. Do you watch for signals from your donors?”
– Leo

#DeepThoughtsByLeo #LegacyGiving #PlannedGiving #GiftInWills #NonprofitFundraising #Philanthropy #FutureOfFundraising #DonorCentric #FundraisingTips

“Donors don’t give because you explained the tax benefits. They give because they care. I don't understand taxes but I do understand treats.”
– Leo

#DeepThoughtsByLeo #LegacyGiving #PlannedGiving #GiftInWills #NonprofitFundraising #Philanthropy #DonorCentric #FundraisingTips #DonorRelationships

“Take care of the things that matter. They tend to stay longer. Like my favourite toy, Slothy”
– Leo

#DeepThoughtsByLeo #NonprofitFundraising #Philanthropy #FutureOfFundraising #DonorCentric #FundraisingTips #DonorRelationships

3 quick donor-centred copy tweaks you can make today:

1️⃣ Use ‘you’ twice as often as ‘we’.
2️⃣ Thank before you ask again.
3️⃣ Tell one story well, not three half-stories.”

 #DonorCentric #Copywriting #FundraisingTips

Can better website navigation really increase donations?📣

Yes. Visitors won’t donate if they can’t find the donate button.
Yes. They’ll leave if they can't easily find what they are looking for.
Yes. Good navigation = trust.
#NonprofitWebsiteFAQ #DonorCentric