Negotiations around the #GreenClaimsDirective are on hold after the EU Commission announced it was withdrawing the proposal due to concerns about the requirements for SMEs.
So what does this mean for #greenclaims now?
Our expert explains ⬇️
Full details in our Q&A: tinyurl.com/4abje24v
Es ist Unsinn zu behaupten, die grüne Transformation gefährde Wachstum und Wettbewerbsfähigkeit. Viele Unternehmen schließen sich uns an, um die EU daran zu erinnern: Die Abschaffung des #GreenClaimsDirective gegen #Greenwashing würde für mehr Unsicherheit sorgen & #Verbraucherschutz schwächen.
What do companies need to strive in their environmental ambitions?
✔️ clear and harmonised rules
✔️ legal certainty
✔️ level playing field
Companies need the #GreenClaimsDirective to bridge the gap between something we think is green and something we know is green.
Big week for #sustainability #standards!
a) #EU to axe #GreenClaimsDirective? + reduce reporting #CSRD, #CSDDD (good?)
www.edie.net/anti-greenwa...
b) #GRI New #Climate & #Energy Reporting Standards: www.esgtoday.com/gri-releases...
#SDG13 #emissions #SDG7 #renewables #greenclaims #greenwashing
Who else is still dizzy from last week? 😵
#ICYMI: @ec.europa.eu announced its intention to withdraw the #GreenClaimsDirective.
❌ no proper explanation
❌ no timeline
The #EU desperately needs this law to ensure companies make reliable environmental claims.
Read more ⤵️
In these days where disinformation distorts news, politics and decision-making, we shouldn't give in to pressure and add to the problem. Don't withdraw the #GreenClaimsDirective. People deserve to know the truth.
The EU needs an anti-greenwashing law. Dropping the #GreenClaimsDirective would be a major setback for consumer protection and sustainable businesses.
It erodes public trust, contradicts EU commitments, and weakens the fight against greenwashing and disinformation.
The European Commission set off a political bomb on Friday, killing off the #GreenClaimsDirective, a minor rule on corporate #greenwashing.
The centre-right EPP & the #farright have been eroding EU green rules for months, & many centre & left MEPs are ready to explode
www.politico.eu/article/gree...
https://www.linkedin.com/feed/update/urn:li:activity:7343226780855529473
🇪🇺🏛️ What’s next for the Green Claims Directive proposal?
🔗 Linked to full text: www.linkedin.com/posts/tthale...
#GreenClaimsDirective #Omnibus #EUAffairs #PublicAffairs #EUInsights #EUPolitics #Sustainability #CircularEconomy #EuropeanGreenDeal #PoliticalAnalysis #EuropeanUnion #EU
That's why we wrote to @vonderleyen.ec.europa.eu yesterday after hearing @ec.europa.eu planned to pull the #GreenClaimsDirective.
Our letter expresses our strong support for the Directive & urges the Commission not to withdraw it. It's essential for fostering trust & transparency in the market 👇
Misleading green claims create confusion & a lack of trust in environmental info. The #GreenClaimsDirective is essential to building back that trust.
34% of respondents to our recent survey reported seeing greenwashing in the past year. Just 3% would spot false green claims: www.beuc.eu/green-maze
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The EU's Green Claims Directive aims to prevent greenwashing by requiring companies to verify their environmental claims, leading to political tensions among member states. Its future depends on internal negotiations and alliances.
#GreenClaimsDirective #EUPolitics #Greenwashing
@teresaribera.ec.europa.eu how about the importance of keeping climate risks at the heart of comporate claim?
The EC's withdrawing of the #GreenClaimsDirective is not good. I think you know that already.
🚨 Don’t kill the Green Claims Directive 🚨
Greenwashing is rampant in Europe 👉 over 75% of products carry green claims, and more than half are misleading 😵💫
❗ The #GreenClaimsDirective was meant to fix this. Now it’s at risk of being scrapped before talks even conclude.
✍️We've written to @vonderleyen.ec.europa.eu reiterating consumer groups’ position that the #GreenClaimsDirective is essential to build consumer trust in markets.
This comes after @ec.europa.eu announced on Friday that it was withdrawing the legislation.
www.beuc.eu/letter/green...
European Commission intends to withdraw Green Claims Directive.
#GreenClaimsDirective #Greenwashing
www.csofutures.com/news/europea...
🚨 FTAO, @organicseurope.bsky.social, ISEAL & TIC Council urge EU policymakers to finalise an ambitious deal on the #GreenClaimsDirective.
Delays and attempts to water down the Directive:
❌Undermines trust
⚖️Creates legal uncertainty
⚠️Fuels greenwashing
📄 fairtrade-advocacy.org/posts/172-jo...
As EU leaders resume talks this week on finalising the #GreenClaimsDirective, we call on them to:
✅ Ensure green claims are verified before they enter the market
✅ Prevent misleading environmental claims relying on ‘offsetting’ of environmental impact
Our letter to policymakers 👇
"Advertise legally with #GreenClaims – what will #EmpCo / #ECGT and the #GreenClaimsDirective still allow?
Which fundamental and avoidable mistakes still happen in #advertisingagencies and #marketingdepartments?"
Tuesday’s EFF discussion on the #GreenClaimsDirective was hosted by MEPs Stefano Cavedagna & Pietro Fiocchi!
🎥 Missed the event? The recording is now available! Watch it here: lnkd.in/dv47sYGC
#LetsTalkAboutFood #EUFoodDialogue
Green claims have no place in fossil fuel advertising.
🏭 Fossil fuels are the primary driver of climate change – but these companies continue to make green claims based on side hustles rather than core activities.
Learn more about how the #GreenClaimsDirective can change this: bit.ly/4h7xQOa
🌹 Roses are red
🩵 Violets are blue
🌳 Is it #greenwashing or is this love really true?
Trust is essential in any relationship.
Building trust between companies and consumers through transparent and honest communication should be the norm.
💘 A strong #GreenClaimsDirective could offer that.
More than a third of consumers believe that green claims have been verified – but this is seldom the case.
It is time to hold companies to account for green claims – before products or services are placed on the market.
🌳 Learn more about the #GreenClaimsDirective: ecostandard.org/news_events/...
🏷️ Today, the #GreenClaimsDirective is entering its final negotiation phase.
This Directive is Europe's best chance to eliminate #greenwashing - but only if negotiators are ambitious in bridging the gaps!
Yesterday, the European Parliament took a big step forward by voting for the #GreenClaimsDirective! Tackling misleading green claims is crucial for consumer trust.
We welcome this decision and hope it’s upheld in trialogues! 🤝
www.beuc.eu/tools/consum...
Today, the Environmental ministers of the @EUCouncil got together to discuss the #GreenClaimsDirective 🌿
❌Unfortunately, the Council's position falls short of protecting consumers from greenwashing.
We urge the ministries to align more closely with the EP's position.
Grüne Mäntelchen sind beliebt bei @Swisscom,@CocaCola und weiteren Firmen.👇
#GreenClaimsDirective #Co2Kompensation
www.tagesanzeiger.ch/greenwashing-bei-cola-sw...
