Bundesgesetzblatt Teil I - Drittes Gesetz zur Änderung des Gesetzes gegen den unlauteren Wettbewerb

Wer #GreenClaims verwendet oder als Werbeagentur gestaltet,
sollte über rechtzeitige rechtliche Prüfung oder auch ein Inhouse-Seminar nachdenken, um Klarheit und nicht nur oberflächlichen fachlichen Hintergrund für die eine aktuelle /neue Werbestrategie zu bekommen
www.recht.bund.de/bgbl/1/2026/...

Aktuelles aus dem Gewerblichen Rechtsschutz

„Nachhaltig angebaut“ ohne Erläuterung?
Die Wettbewerbszentrale beanstandet Pasta-Werbung wegen fehlender Transparenz. Umweltclaims müssen konkret & nachvollziehbar sein.

🔗 recht-umschau.de/gewerblicher...

#Markenrecht #UWG #GreenClaims

“Natural” cleaning products are everywhere — but are they safer or just better marketed?
Not all ‘natural’ cleaners disinfect.
Not all ‘chemicals’ are dangerous.
goinggreenpodcast.blogspot.com/2026/01/natu...
#Sustainability #GreenClaims #EvidenceBased #IndoorAirQuality

Over half of travel agent green claims ‘likely to break advertising rules’ Watchdog issues warning after monitoring environmental assertions

ASA: The vast majority (99%) of travel agents are not making green claims but a “significant proportion” (half) of those who are appear to be getting it wrong, the advertising watchdog disclosed today.

So we have a greenhushing and/or sustainability inaction problem right? #tourism #greenclaims

Neuer Gesetzesentwurf zu Green Claims & Dark Patterns Die EU-Richtlinie und ihre Vorgaben zu Green Claims und Dark Patterns und der aktuelle Gesetzesentwurf.

Neue Regeln zu Greenwashing & Dark Patterns – was kommt auf Unternehmen zu?

🔗 Zum Artikel: www.sbs-legal.de/blog/neuer-g...
👉 Jetzt informieren & rechtliche Risiken vermeiden!

#GreenClaims #Greenwashing #DarkPatterns

Original post on mastodon.online

Die Deutsche #Umwelthilfe geht wegen irreführender #Umweltwerbung juristisch gegen über 30 Unternehmen vor, darunter #Condor, #Continental und #Vorwerk.

Bemängelt werden unzulässige #Kompensationsversprechen, „grüne“ Labels ohne Substanz und gesetzlich Selbstverständliches als Innovation.

Die […]

La Comisión Europea retira la Directiva de Reclamaciones Verdes.

El Partido Popular Europeo presionó para tumbarla.

Europa abre la puerta al greenwashing con luz verde.

#Greenwashing #GreenClaims #ComisiónEuropea #Ecooo #Ecoblanqueo

ASA cracks down on agencies’ green claims in cruise ads Barrhead, Seascanner, Cruise Circle and Cruise1st rapped

#ASA cracks down on agents’ #green claims in #cruise ads - part of a “wider piece of work on #environmental claims”. travelweekly.co.uk/news/news/as... #advertisingstandards #advertising #adverts #greenclaims #marketing #greenwashing #sdg12 #cruising #cruiseships #emissions

Mann mit braunen Haaren, kurzem Bart und ernstem Blick trägt ein hellblaues Hemd und einen dunkelblauen Anzug; links im Bild vor einem hellgrünen Hintergrund mit Zitat: „Es gibt Unternehmen, die mit unzutreffenden Green Claims werben.“ Rechts unten steht: „Dr. Florian Antony“ mit einem Logo daneben.

Manche nachhaltige Bemühungen werden bereits transparent und valide kommuniziert, aber falsche Umweltaussagen #GreenClaims gibt es oft genug. Dies zu verhindern, ist eine große Chance der neuen europäischen #Regulierung. www.oeko.de/magazin/...
#Klimaschutz #Umweltschutz #Greenwashing

How to spot greenwashing and buy actual green products | CNN Greenwashing can mislead consumers that products are environmentally friendly through pretty packaging and false claims. Here’s how to spot it and buy green.

The UN has identified several tactics commonly used in greenwashing: making unsubstantiated net-zero claims ... read here to find out what these are.

#greenwashing #ecofrriendly #greenclaims

edition.cnn.com/2025/08/07/h...

Shein faces €1m greenwashing fine from Italian regulator

Fast-fashion giant SHEIN has been issued a €1m (£870,000) fine from Italy's competition authority over "misleading and omissive" green claims published on its website.

See the details below.

#fashion #fashionnews #retailnews #Shein #greenclaims

Negotiations around the #GreenClaimsDirective are on hold after the EU Commission announced it was withdrawing the proposal due to concerns about the requirements for SMEs.

So what does this mean for #greenclaims now?

Our expert explains ⬇️

Full details in our Q&A: tinyurl.com/4abje24v

Greenwashing: Kommt die Green-Claims-Richtlinie doch (nicht)? Die EU-Richtlinie sollte das zentrale Gesetz gegen Greenwashing werden. Kürzlich drohte die Kommission, sie zurückzuziehen, dann folgte eine weitere Kehrtwende.

Gut lesbarer Einblick in die aktuellen Entwicklungen rund um die europäische #GreenClaims -Richtlinie.

Hoffnungsschimmer: "Unabhängig davon, ob die Green-Claims-Richtlinie nun doch kommt oder nicht – die Zukunft für #Greenwashing ist alles andere als rosig."

German government tackles false green claims in line with EU law

www.cleanenergywire.org/news/german-... #greenclaims

EU set to axe Green Claims Directive - edie The European Commission intends to withdraw its Green Claims Directive – a package of legislation designed to prevent businesses from making misleading, vague or false environmental claims.

Big week for #sustainability #standards!
a) #EU to axe #GreenClaimsDirective? + reduce reporting #CSRD, #CSDDD (good?)
www.edie.net/anti-greenwa...
b) #GRI New #Climate & #Energy Reporting Standards: www.esgtoday.com/gri-releases...
#SDG13 #emissions #SDG7 #renewables #greenclaims #greenwashing

EU Commission Clarifies Anti-Greenwashing Law Has Not Been Withdrawn - ESG Today The Green Claims Directive, a new proposed regulation aimed at protecting consumers from greenwashing claims about the environmental attributes of products and services, has not been withdrawn by the ...

Sieht so aus, als würde die EU-COM die sogenannte #GreenClaims Richtlinie doch weiter verfolgen wollen.
Es sollen wohl nur Microunternehmen (< 10 MA, < 2 Mio Umsatz) ausgenommen werden. Vermutlich ist das vertretbar.

Commission to withdraw greenwashing proposal in new blow to Green Deal In a surprise decision, the European Commission has announced it's withdrawing another key component of the once-flagship Green Deal policy, despite the legislation being close to final approval. #Eur...

After two years of work,the proposed Green Claim EU Directive against greenwashing appears to be faltering. If it happens, it's a bad news for consumers, the competitiveness of truly green firms and, last but not least, the environment. #greenclaims #EU #greenwashing

The centre right EPP is pushing to water down rule against greenwashing, or so-called fake green claims.

Vice-President Ribera is pushing back on this and it's easy to understand why. Tackling fake claims benefits not only the consumers, but the whole market.

#greenwashing #greenclaims

GREEN CLAIMS NEWS: The Commission is aware that pulling the plug on the file could be unlawful, but sees it as a problem for a future Commission, Euractiv has learned.

More 👇
#greenclaims #greenwashing

The EPP pressured the EU Commission to withdraw the proposal just before the #GreenClaims talks were due to finish.

This is not simplification. This is sabotage of people’s future to cater to corporate interests.

Europeans deserve to know what they buy, not be lied to for profit.

We regret the EU Commission's last-minute withdrawal of the #GreenClaims Directive, which was essential to stop #greenwashing.

This law would have protected Europeans from greenwashing and ensured companies back up their "green", "eco-friendly", "climate-neutral" claims with real proof.

La Commission européenne greenwashing La Commission européenne annonce vouloir enterrer la directive européenne contre le greenwashing

#Greenclaims La Commission européenne annonce vouloir enterrer la directive européenne contre le #greenwashing

⇨ lesengages.be/actualite/la-commission-europeenne-annonce-vouloir-enterrer-la-directive-europeenne-contre-le-greenwashing/

Sarebbe gravissimo se fosse confermata la resa della Commissione #UE di @vonderleyen alle richieste della parte più retriva della politica e delle lobby che vogliono la cancellazione della direttiva #GreenClaims, argine contro #greenwashing

No doubt the aviation and cruise sectors will be delighted with this. The GSTC Accredited certification bodies and newly qualified auditors less so. There goes the business! #greenclaims #responsibletourism

‼️We are appalled with the announced decision of the 🇪🇺Commission to withdraw the proposal on #GreenClaims.

It represents a clear breach of institutional trust between the 🇪🇺 Parliament and the Commission.

‼️ La Commission retire #GreenClaims : un affront au vote du Parlement 🇪🇺 et aux co-législateurs.

@vonderleyen préfère-t-elle suivre la droite et l’extrême droite que respecter le mandat démocratique ?

Où est la plateforme qui fonde son soutien ?

Entscheidung der EU-Kommission, den Vorschlag zu #GreenClaims zurückzuziehen, ist ein klarer Bruch mit dem Parlament.
Gegen den Willen der Mitgesetzgeber, im Schulterschluss mit den Rechten.

Warum drehen Von der Leyen und Co alles mit den Rechten? Das wird so nach hinten losgehen für die.

EPP Group welcomes the @ec.europa.eu’s announcement to withdraw the #GreenClaims Directive

It is a win for European companies!

Image from image_1.jpg

The European Commission's withdrawal of the Green Claims proposal to tackle greenwashing surprises stakeholders, raising concerns about EU authority and legislative stability, signaling a retreat from Green Deal initiatives.

#GreenClaims #Greenwashing #EnvironmentalPolicy