The mistake some brands have made, is making AI advertising the main event of the story. When you use #AI to make the customer's life 10% easier or 20% faster they they might actually be lovin’ it. tinyurl.com/ybm3stta

#marketing #advertising #integratedmarketing #marketingprocurement #saydogap

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Stop obsessing over AI efficiency scorecards. Accept that the tracking will be a bit messy for a while. Ensure #AI is giving you a strategic advantage, not just a cheaper way to make noise: tinyurl.com/phn3ffuk

#marketing #advertising #integratedmarketing #marketingprocurement

The two judicial verdicts against Meta and YouTube aren't just another "Big Tech is mean" news item. If you’re a #CMO, your media plan may just have become a potential legal and ethical liability. tinyurl.com/fzb5h8pd

#marketing #advertising #integratedmarketing #marketingprocurement #socialmedia

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Proprietary media is a reality in 2026. You can use it to find value, or it can be used to extract value from you. The difference is entirely in your governance. tinyurl.com/55rarcjf

#marketing #advertising #integratedmarketing #marketingprocurement #proprietarymedia #principalmedia

AI Does Not Drink Beer -- That's Why It Still Needs Human Oversight Don't hire a CAIO, but promote an orchestrator who understands how to weave AI into the existing workflow, tools and practices.

#Marketing remains a messy, unpredictable business of human connection and behavior. So promote an #orchestrator who understands how to weave #AI into the existing workflow, tools and practices. #advertising #integratedmarketing #marketingprocurement tinyurl.com/58wrjww4

#AgenticAI is ready to automate your #marketing #workflow. The only question is whether you are ready to let them do so. #integratedmarketing #marketingprocurement #advertising tinyurl.com/3rcxf26f

Meta Ad Fraud: It inflates CPMs, skews attribution models and makes look-alike audiences worthless, because the data is polluted. #marketing #advertising #integratedmarketing #marketingprocurement #adfraud #reuters tinyurl.com/dahxn2vb

The real disruption isn't that a computer can write a tagline. It's that a computer will orchestrate the entire disjointed workflow of modern advertising. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/4hvpavct

It is that time of the year: looking back and looking forward! #endofyearreview #marketing #advertising #integratedmarketing #marketingprocurement

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Only 17% of marketers have a dedicated strategy for the 50+ market. Only, or perhaps, luckily: only 17%! That sounds like an opportunity to me! #marketing #advertising #integratedmarketing #marketingprocurement #theinternationalist tinyurl.com/576kepar

Another Week, Another Round Of AI-'Inspired' Shrinkage If you are hiring in marketing, now is a great time, as there is lots of talent out there looking for a job!

Another week dominated by the impact of AI on marketing and advertising. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...

Consumers Say They Don't Trust AI -- But Can't Stop Using It For consumers, the benefits of AI seem to outweigh concerns about data privacy or algorithmic fairness.

Contradictions in #AI land: consumers say they don't like some of it, businesses don't trust it, and companies are not finding #ROI from their AI activities. Yet, AI usage is growing at unprecedented scale... #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2s4k92ha

The Albarda Law of Marketing Data and Understanding: It says that with each increase in data, a marketer’s confusion and understanding of it decreases with an equal amount. #marketing #advertising #integratedmarketin #marketingdata #marketingprocurement Article: tinyurl.com/5h2r6stpg

7 Years Since Global Media Charter Launched: Are We There Yet? The plumbing issues of 2018 haven't disappeared, but industry groups are now focusing more on the broader role of the ad biz.

It was #AdWeek in New York, and on Oct. 15, the Advertising: Who Cares? event in London will take place. Let's review the marketing industry’s progress on some of the most pressing issues. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yvp7z928

The CMO Is Dead -- Long Live The Chief Messaging Officer CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.

It’s time to stop mourning what the CMO isn't responsible for anymore, and embrace the future as the C-suite’s indispensable Chief Messaging Officer. #marketing #advertising #integratedmarketing #marketingprocurement #CMO tinyurl.com/3hba2yd5

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In marketing, our day-to-day is an easy target for the capabilities of AI. Meta, Alphabet and now Amazon all offer "full stack" AI agency services. But AI adoption is also slowing down. Where next? #marketing #advertising #integratedmarketing #marketingAI #marketingprocurement tinyurl.com/y5xupcae

In order to be productive, disconnect! Many business are pushing to being "in office" again; some for 3 days a week, others 4 or full 5. That means it is very likely that you are back in a cubicle.

Many business are pushing to being "in office" again, and are scaling back Work From Home. Learn how to deal with cubicle and tech distractions to be more productive. #marketing #advertising #integratedmarketing #marketingprocurement #marketingproductivity #WFH tinyurl.com/4ykxm25n

No Risk, No Glory - Nike, Cracker Barrel Deserve Benefit Of The Doubt It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo.

Evolution is uncomfortable. And while thoughtful critique has its place, we must be careful not to foster a culture of fear where the only "safe" idea is a boring and ineffective one. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/42vjd6y7

Repair before you replace Years ago, a very good JVC amplifier, part of my HiFi equipment I treasure as vinyl collector, stopped working. I took it to specialized high-end repair shop where my amp stayed for a week at a cost o...

In our business, too often we decide to build something new, when in reality a new fuse could be the spark that the current solution requires. #marketing #advertising #integratedmarketing #marketingprocurement www.linkedin.com/pulse/repair...

Why marketing change management fails My daily job is helping marketing organizations through change. This could be change in the way they work, who they work with, how they measure the output of their work, and so on.

Change in your approach to marketing is often triggered by a lack of results combined with a marketing process that is no longer fit for purpose. Here are a few thought starters to change that. #marketing #advertising #integratedmarketing #marketingprocurement #changemanagement tinyurl.com/yeyfj9tu

Contract And Buy Media Like It's 2025 How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces.

It is sad we live in a time where paying and doing more to not get scammed is necessary to ensure your marketing budgets actually reach and impact real consumers. But not doing it means you most likely won’t. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yz2fee4d

I'd Like A Prescription Against Prescription Meds TV Ads If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network TV.

Oh-Oh-Oh-Ohzempic... make it stop! #marketing #advertising #integratedmarketing #marketingprocurement #pharmamarketing #pharma
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Retail Media Networks: Not Very Measurable, Yet Necessary Because of their limited access to data on RMNs, brands can't export first-party data to use for targeting campaigns on other platforms.

Retail media networks continue to grow their share of ad spending. Have they earned a spot for brand advertisers yet, or are they only relevant for ecommerce & direct response advertising? #RMN #brandadvertising #ecommerce #integratedmarketing #advertising #marketingprocurement tinyurl.com/2acxzshp

Why chemistry wins over tech, data and AI Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen 5 or 10 years ago. This is of course normal given all the change that is happeni...

No matter how much presentation and tech wizardry is thrown into an agency pitch, in the end it is chemistry that makes the difference. #marketing #advertising #integratedmarketing #marketingprocurement #agencypitch #pitchpresentation www.linkedin.com/pulse/why-ch...

Hey, Agencies: Meta And Google Are Taking Your Business Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.

Meta has its AI Studio, an AI content agency, and now Google has #Merlin, an even more complete AI driven automated agency. Both are taking away business from actual agencies. #marketing #adbertising #integratedmarketing #marketingprocurement #AIStudio #AIagency tinyurl.com/37yt2ncv

The "Five Why’s" to ask regarding your next pitch If you are or ever have raised a toddler, you are very familiar with the “why” phase, where every request or instruction is met with a “why”. "Brush your teeth" - why? "Wash your hands" - why? "Don't ...

Understanding the root causes to why your advertising agency sucks might surprise you. To understand why, ask the 5 why's! #marketing #advertising #integratedmarket #marketingprocurement #agencypitch www.linkedin.com/pulse/five-w...

GOATS Without Moats: Brands Are Under Pressure Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.

If you’re focused on short term sales, you’re likely struggling given quickly changing consumer preferences. If you have a weak brand, things are worse. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2k4dcd77

Do you have an opinion about the marketing/advertising industry? Please share them as part of the Advertising: Who Cares? Marketing & Advertising Relationship Strength Index Survey (takes 10 mins) #marketing #advertising #integratedmarketing #marketingprocurement nwm63x4d8pb.typeform.com/to/bcEj5WlJ

AI Is Not The Future -- It Is Here To Take Your Job Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation.

When AI can deliver a "30% increase in productivity per year," marketing leaders must ask themselves: How many of our current roles will still need to be performed by a human? #marketing #advertising #integratedmarketing #marketingprocurement #AI #marketingproductivity tinyurl.com/zzrtm72e

Our Media Classification Does Not Fit The Containers Of The Past As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.

The labels we use to describe a media mix/touchpoint mix do no longer work. And do not matter. Make your own! #marketing #advertising #integratedmarketing #marketingprocurement #mediastrategy #mediaplanning

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