In-store media's measurement problem is not what you think ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

ICYMI: In-store media's measurement problem is not what you think #InStoreMedia #RetailMedia #MeasurementMetrics #ShopperPurchaseRate #DigitalAttribution

In-store media's measurement problem is not what you think ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.

ICYMI: In-store media's measurement problem is not what you think #InStoreMedia #RetailMedia #MeasurementMetrics #ShopperPurchaseRate #DigitalAttribution