#TVMeasurement hashtag - Bluesky

@marketingnews.bsky.social

1 month ago

CIMM picks six startups reshaping TV measurement with AI and privacy tech Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.

CIMM picks six startups reshaping TV measurement with AI and privacy tech #AI #TVMeasurement #PrivacyTech #Startups #DigitalAdvertising

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PPC Land

@ppc.land

1 month ago

CIMM picks six startups reshaping TV measurement with AI and privacy tech Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.

CIMM picks six startups reshaping TV measurement with AI and privacy tech #AI #TVMeasurement #PrivacyTech #Startups #DigitalAdvertising

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Marketing News

@marketingnews.bsky.social

2 months ago

YouTube forced Barb to halt UK TV measurement after legal threat Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

YouTube forced Barb to halt UK TV measurement after legal threat #YouTube #TVMeasurement #Media #LegalThreat #DigitalMedia

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PPC Land

@ppc.land

2 months ago

YouTube forced Barb to halt UK TV measurement after legal threat Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

YouTube forced Barb to halt UK TV measurement after legal threat #YouTube #TVMeasurement #Media #LegalThreat #DigitalMedia

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PPC Land

@ppc.land

6 months ago

Nielsen launches big data + panel measurement for 2025 TV season Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.

Nielsen launches big data + panel measurement for 2025 TV season #Nielsen #BigData #TVMeasurement #DataAnalytics #PanelMeasurement

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Marketing News

@marketingnews.bsky.social

6 months ago

Nielsen launches big data + panel measurement for 2025 TV season Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.

Nielsen launches big data + panel measurement for 2025 TV season #Nielsen #BigData #TVMeasurement #DataAnalytics #PanelMeasurement

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PPC Land

@ppc.land

7 months ago

Nielsen secures two-year TV measurement extension in New Zealand Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

Nielsen secures two-year TV measurement extension in New Zealand #Nielsen #TVMeasurement #NewZealand #Broadcasting #SkyTV

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Marketing News

@marketingnews.bsky.social

7 months ago

Nielsen secures two-year TV measurement extension in New Zealand Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

Nielsen secures two-year TV measurement extension in New Zealand #Nielsen #TVMeasurement #NewZealand #Broadcasting #SkyTV

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PPC Land

@ppc.land

8 months ago

Samba TV and Kochava launch unified cross-platform TV measurement solution Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

Samba TV and Kochava launch unified cross-platform TV measurement solution #SambaTV #Kochava #TVMeasurement #CrossPlatform #AttributionAnalytics

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Marketing News

@marketingnews.bsky.social

8 months ago

Samba TV and Kochava launch unified cross-platform TV measurement solution Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

Samba TV and Kochava launch unified cross-platform TV measurement solution #SambaTV #Kochava #TVMeasurement #CrossPlatform #AttributionAnalytics

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Marketing News

@marketingnews.bsky.social

8 months ago

Comscore achieves full JIC certification for national TV measurement Company becomes sole provider with complete certification across all measurement categories

Comscore achieves full JIC certification for national TV measurement #Comscore #JICcertification #TVmeasurement #MarketResearch #MediaAnalytics

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PPC Land

@ppc.land

8 months ago

Comscore achieves full JIC certification for national TV measurement Company becomes sole provider with complete certification across all measurement categories

Comscore achieves full JIC certification for national TV measurement #Comscore #JICcertification #TVmeasurement #MarketResearch #MediaAnalytics

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Marketing News

@marketingnews.bsky.social

11 months ago

Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.

ICYMI: Comscore secures MRC accreditation for demographic TV metrics #Comscore #TVMetrics #MRCAcreditation #DemographicData #TVMeasurement

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PPC Land

@ppc.land

11 months ago

Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.

ICYMI: Comscore secures MRC accreditation for demographic TV metrics #Comscore #TVMetrics #MRCAcreditation #DemographicData #TVMeasurement

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Marketing News

@marketingnews.bsky.social

11 months ago

Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.

Comscore secures MRC accreditation for demographic TV metrics #TVMetrics #Comscore #MRCAccreditation #Demographics #TVMeasurement

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PPC Land

@ppc.land

11 months ago

Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.

Comscore secures MRC accreditation for demographic TV metrics #TVMetrics #Comscore #MRCAccreditation #Demographics #TVMeasurement

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PPC Land

@ppc.land

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVmeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

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Marketing News

@marketingnews.bsky.social

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVmeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

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PPC Land

@ppc.land

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVMeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

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Marketing News

@marketingnews.bsky.social

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVMeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

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Marketing News

@marketingnews.bsky.social

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

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PPC Land

@ppc.land

11 months ago

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

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Marketing News

@marketingnews.bsky.social

1 year ago

Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

ICYMI: Campaign Manager 360 adds Netflix ads integration and TV measurement tools #CampaignManager360 #NetflixAds #TVMeasurement #CrossMediaAdvertising #DigitalMarketing

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PPC Land

@ppc.land

1 year ago

Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

ICYMI: Campaign Manager 360 adds Netflix ads integration and TV measurement tools: New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory. #CampaignManager360 #NetflixAds #TVMeasurement #CrossMediaAdvertising #DigitalMarketing

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Marketing News

@marketingnews.bsky.social

1 year ago

Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

Campaign Manager 360 adds Netflix ads integration and TV measurement tools #CampaignManager360 #NetflixAds #TVMeasurement #CrossMediaMarketing #Advertising

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PPC Land

@ppc.land

1 year ago

Campaign Manager 360 adds Netflix ads integration and TV measurement tools New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

Campaign Manager 360 adds Netflix ads integration and TV measurement tools: New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory. #CampaignManager360 #NetflixAds #TVMeasurement #CrossMediaMarketing #Advertising

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AdExchanger

@adexchanger.com

1 year ago

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings | AdExchanger Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Nielsen will stop offering panel-only TV ratings later this year, shifting to a Big Data + Panel model in Nielsen ONE. The industry’s been waiting for this update – but with competitors like VideoAmp on the rise, will this be enough to regain Nielsen's lost ground?
#TVMeasurement #AdTech #Nielsen

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Marketing News

@marketingnews.bsky.social

1 year ago

Roku launches data platform to enhance tv streaming measurement New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

ICYMI: Roku launches data platform to enhance tv streaming measurement #Roku #Streaming #DataAnalytics #TVMeasurement #Advertising

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PPC Land

@ppc.land

1 year ago

Roku launches data platform to enhance tv streaming measurement New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

ICYMI: Roku launches data platform to enhance tv streaming measurement: New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement. #Roku #Streaming #DataAnalytics #TVMeasurement #Advertising

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PPC Land

@ppc.land

1 year ago

Roku launches data platform to enhance tv streaming measurement New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

ICYMI: Roku launches data platform to enhance tv streaming measurement: New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement. #Roku #Streaming #DataAnalytics #TVMeasurement #DigitalMarketing

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