Hearing Nancy Lee say this at #WSMC17 influenced my decision about what to focus on broadly for my dissertation – the institutionalization of social marketing. How can we get #socialmarketing into orbit? #WSMC19 #wsmcnextgen #socmar
Today’s #30EarthMonthHeroes is @verissimodiogo, one of the founders of #consmark. Met him at #WSMC17 and learned about his inspirational work in #biodiversity #conservation in the field of #socmar. Check out this #SocialMarketing Quarterly issue he edited:...
#WSMC17, that's a wrap! Thank you to everyone behind @WSMConference & all the awesome people I met - what a great experience all around!
.@JeffFrenchSSM more govts & agencies around world have adopted social marketing; "we should be justifiably confident in what we do" #WSMC17
#WSMC17 anyone still sticking around tonight & want to go to dinner with the Hawaii team? All 2 of us!
Advancing to tactics too fast without enough formative research = common mistake that leads to failure in social marketing #WSMC17 #socmar
Top 4 were Resources, Preconceived Notions, Theory, and Evaluation #WSMC17
Workshop: When Social Marketing Campaigns Fall Short: a Discussion of Lessons Learned (because we learn more from our failures!) #WSMC17
.@dougcbsm Behavioral chains can be segmented depending on whether behaviors are one time or repetitive #WSMC17
Each subaction in the behavior chain has its own set of barriers #WSMC17
.@dougcbsm Too often we focus solely on potential impact, but need to consider probability, penetration & applicability of behavior #WSMC17
.@dougcbsm: US & Canada focusing on lighting to address #climatechange, but it only accounts for ~5% of residential energy use #WSMC17
.@stanford's Girls Learning Environment & Energy program resulted in concurrent behavior changes for Girl Scouts AND their parents #WSMC17
Success of CoolBiz campaign aided by the fact that in Japan, people believe that the world's climate is changing #WSMC17
Midori Aoyagi: Cool Choice campaign addressed Japan's culture of formality by changing officewear norms;resulted in 6% GHG reduction #WSMC17
Tony Foleno: confirmation bias can be a problem in evaluation, "Everything's great all the time!" #WSMC17 #facepalm
Tony Foleno: "social change takes time." @AdCouncil programs are a MINIMUM of 3 years. NOT "one and done" #WSMC17
Tony Foleno,@AdCouncil stresses the need for measuring real world sustained impact and not just short-term online engagement #WSMC17
.@PaulineHMLamb shared humorous videos from Greener Scotland's #climatechange campaign, "Saving the World Isn't Just for the Movies" #WSMC17
#socmar strategy: "I will listen to you & understand you before I seek to help you do a good thing" @JeffFrenchSSM on ethical lines #WSMC17
.@JeffFrenchSSM #socmar=participatory social transformation,not just behavior change. We want to change the world and we're doing it #WSMC17
.@JeffFrenchSSM We've reached "peak nudge" now in terms of social policy #WSMC17
Fox, How to advance support for #socmar? Bring others along, build a broader coalition & start with the evidence (share w/ funders!) #WSMC17
Elizabeth Fox,@USAID: Social marketing should be elevated to the highest policy levels, especially in developing countries #WSMC17 #socmar
