All in the same week, I was on the “Social Marketing: The Next Generation” plenary panel at #WSMC19 @WSMConference AND featured in @ABTagenda’s new book, “Narrative is Everything,” under the heading “Old People.” How about that for balance?!
Thanks to my flight delay at Heathrow I managed to finish this thread from my #WSMC19 Next Generation panel presentation, including results from our Slido survey up to 6/8/19, n=76. Thanks to everyone who participated! (You still can awhile if you want to weigh in too! Code 2177)
#WSMC19 crew! In my talk I called for #storytelling about #socmar, but didn’t say anything about *how*. That’s @abtagenda’s department, and he wants to give conference attendees a free copy of his new e-book, “Narrative is Everything;” use code WSMC19 at http://ow.ly/E9SQ30oTNPw
Love how @jeffreywjordan managed to overlay themes from The Devil Wears Prada onto the Diffusion of Innovations model...“It’s always good to take a Meryl break!” 👏👏👏 #WSMC19
A critical #socmar message shared by @jeffreywjordan; this one was especially hard for me to internalize as an environmental educator & conservationist, but it’s really important to do so. #WSMC19
In response to funders who want (typically ineffective) mass awareness campaigns: “Let’s not talk about how many people we’re going to reach, let’s talk about how many we’re going to change” - @jeffreywjordan #WSMC19 #socmar
Thank you @SMANAorg for hosting the first-ever #socmar networking event in Hawaii, coming up on July 24th with special guest @jtabanico, who will be in town to conduct a community-based social marketing training workshop in Honolulu! Yay! #WSMC19 info:
http://ow.ly/S4KO50uxNIr
Issue 2: We need to use theory more and better in our #socmar programs, AND support practitioners in how exactly to operationalize theory #WSMC19 #WSMCnextgen http://ow.ly/nhxG50uwabO
Issue 6: We need more documentation & sharing of #socmar ROI and the evidence of our programs’ success #WSMC19 #WSMCnextgen http://ow.ly/QfqR50uwasS
#WSMC19 I’m highlighting several issues/needs I’ve seen discussed by the #socmar community - please weigh in on @Slidoapp (code 2177) - how serious (or not) do you think these are? Are they serving as a hindrance to the field’s advancement? #WSMCnextgen
Issue 1: We need to distinguish #socialmarketing from #behavioraleconomics (recognizing BE is a framework we can tap into as appropriate to develop #socmar programs) #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988
What do these books all have in common? They’re bestsellers about behavioral economics & psychology. #Socialmarketing has great books, but mostly textbooks/for academic audiences. Where’s *our* Nudge? #WSMC19 #WSMCnextgen
Issue 4: In agency & practitioner settings we need to develop a formalized code of ethics & create standards of practice #WSMC19 #WSMCnextgen http://ow.ly/2Ulb50uwais
Issue 3: We need to use ALL the tools in the #socmar toolbox and not just the Promotional tool (words only) #WSMC19 #WSMCnextgen http://ow.ly/cxU050uwaf9
Issue 7: We need to strengthen the #socmar brand, so it can quickly & easily be understood and differentiated from other theories and practices #WSMC19 #WSMCnextgen http://ow.ly/C7YD50uwaxe
Issue 5: We need more formal academic training courses and programs in #socmar, along with accreditation #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988
Issue 8: We need #socmar professionals to use “social marketing” in their titles! #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988
#WSMC19 Please share your stories and social marketing bright spots from around the world! http://www.slido.com Code 2177 #WSMCnextgen #socmar
We need to share the stories of the field of #socmar itself, those who have advanced it, and their challenges & triumphs along the way. We use #storytelling IN our campaigns, and we have the evidence of success, so let's use it to tell OUR stories! #WSMC19 #WSMCnextgen
A VERY exciting development for #socialmarketing in the #conservation & #environmental #sustainability fields is the emergence of #consmark, now recognized as part of the conservation social sciences. #WSMC19 #WSMCnextgen Refs: http://ow.ly/qJX650uvXE6 &...
Another hopeful sign for #socialmarketing is the first-ever issue of @SMQJourna devoted entirely to biodiversity conservation, published this year and edited by @verissimodiogo #WSMC19 #wsmcnextgen https://journals.sagepub.com/toc/smqa/25/1
.@verissimodiogo analyzed all the papers in SMQ and revealed the amount of #socialmarketing research in #biodiversity, #environment, & #sustainability compared to all other topics; together they total 4.4% #WSMC19 #wsmcnextgen...
My emerging approach for my PhD is looking at institutionalization of #socmar through the lens of #positivedeviance (“bright spots”); can we identify & replicate unique strategies associated with successful institutionalization? #WSMC19 #WSMCnextgen http://ow.ly/VO2i50uw5Q4
#socialmarketing is pretty new in Hawaii conservation, starting ~2014 w/ @dougcbsm, @jtabanico & Jennifer Lynes working w/ several agencies & orgs; others onboard or showing interest but overall there’s a lack of awareness of & capacity for #socmar in Hawaii #wsmc19 #wsmcnextgen
I'd love to hear from #socmar community – how do we define & measure “institutionalization,” where #socialmarketing is being done well & sustainably; how do we know when we’ve “made it?” #WSMC19 #WSMCnextgen Please weigh in here & via the @slido survey:
http://ow.ly/M4gy50uvWcE
There haven't been many #socialmarketing dissertations focused on environmental protection, and not a lot of #socmar masters theses come from Environmental Science & Studies programs. #WSMC19 #WSMCnextgen #AESS2019
Citations: http://ow.ly/m8go50uvWi7 &...
Me after discovering social marketing, and me after I realized how long I’d worked in marine conservation before I heard about social marketing... #WSMC19 #wsmcnextgen #socmar #consmark
Hearing Nancy Lee say this at #WSMC17 influenced my decision about what to focus on broadly for my dissertation – the institutionalization of social marketing. How can we get #socialmarketing into orbit? #WSMC19 #wsmcnextgen #socmar
Holly Griffin, @aviewtosea, conducting a very interactive #WSMC19 workshop on integrating #socmar strategies to maximize the impact of @unepwcmc data for conservation benefit #consmark
