Issue 2: We need to use theory more and better in our #socmar programs, AND support practitioners in how exactly to operationalize theory #WSMC19 #WSMCnextgen http://ow.ly/nhxG50uwabO

Issue 6: We need more documentation & sharing of #socmar ROI and the evidence of our programs’ success #WSMC19 #WSMCnextgen http://ow.ly/QfqR50uwasS

#WSMC19 I’m highlighting several issues/needs I’ve seen discussed by the #socmar community - please weigh in on @Slidoapp (code 2177) - how serious (or not) do you think these are? Are they serving as a hindrance to the field’s advancement? #WSMCnextgen

Issue 1: We need to distinguish #socialmarketing from #behavioraleconomics (recognizing BE is a framework we can tap into as appropriate to develop #socmar programs) #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988

What do these books all have in common? They’re bestsellers about behavioral economics & psychology. #Socialmarketing has great books, but mostly textbooks/for academic audiences. Where’s *our* Nudge? #WSMC19 #WSMCnextgen

Issue 4: In agency & practitioner settings we need to develop a formalized code of ethics & create standards of practice #WSMC19 #WSMCnextgen http://ow.ly/2Ulb50uwais

Issue 3: We need to use ALL the tools in the #socmar toolbox and not just the Promotional tool (words only) #WSMC19 #WSMCnextgen http://ow.ly/cxU050uwaf9

Issue 7: We need to strengthen the #socmar brand, so it can quickly & easily be understood and differentiated from other theories and practices #WSMC19 #WSMCnextgen http://ow.ly/C7YD50uwaxe

Issue 5: We need more formal academic training courses and programs in #socmar, along with accreditation #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988

Issue 8: We need #socmar professionals to use “social marketing” in their titles! #WSMC19 #WSMCnextgen https://app2.sli.do/event/qs2axusn/embed/polls/1732988

#WSMC19 Please share your stories and social marketing bright spots from around the world! http://www.slido.com Code 2177 #WSMCnextgen #socmar

We need to share the stories of the field of #socmar itself, those who have advanced it, and their challenges & triumphs along the way. We use #storytelling IN our campaigns, and we have the evidence of success, so let's use it to tell OUR stories! #WSMC19 #WSMCnextgen

A VERY exciting development for #socialmarketing in the #conservation & #environmental #sustainability fields is the emergence of #consmark, now recognized as part of the conservation social sciences. #WSMC19 #WSMCnextgen Refs: http://ow.ly/qJX650uvXE6 &...

Another hopeful sign for #socialmarketing is the first-ever issue of @SMQJourna devoted entirely to biodiversity conservation, published this year and edited by @verissimodiogo #WSMC19 #wsmcnextgen https://journals.sagepub.com/toc/smqa/25/1

.@verissimodiogo analyzed all the papers in SMQ and revealed the amount of #socialmarketing research in #biodiversity, #environment, & #sustainability compared to all other topics; together they total 4.4% #WSMC19 #wsmcnextgen...

My emerging approach for my PhD is looking at institutionalization of #socmar through the lens of #positivedeviance (“bright spots”); can we identify & replicate unique strategies associated with successful institutionalization? #WSMC19 #WSMCnextgen http://ow.ly/VO2i50uw5Q4

#socialmarketing is pretty new in Hawaii conservation, starting ~2014 w/ @dougcbsm, @jtabanico & Jennifer Lynes working w/ several agencies & orgs; others onboard or showing interest but overall there’s a lack of awareness of & capacity for #socmar in Hawaii #wsmc19 #wsmcnextgen

I'd love to hear from #socmar community – how do we define & measure “institutionalization,” where #socialmarketing is being done well & sustainably; how do we know when we’ve “made it?” #WSMC19 #WSMCnextgen Please weigh in here & via the @slido survey:
http://ow.ly/M4gy50uvWcE

There haven't been many #socialmarketing dissertations focused on environmental protection, and not a lot of #socmar masters theses come from Environmental Science & Studies programs. #WSMC19 #WSMCnextgen #AESS2019
Citations: http://ow.ly/m8go50uvWi7 &...

Me after discovering social marketing, and me after I realized how long I’d worked in marine conservation before I heard about social marketing... #WSMC19 #wsmcnextgen #socmar #consmark

Hearing Nancy Lee say this at #WSMC17 influenced my decision about what to focus on broadly for my dissertation – the institutionalization of social marketing. How can we get #socialmarketing into orbit? #WSMC19 #wsmcnextgen #socmar

#WSMC19 gang - please take a moment to complete our @Slidoapp survey (Code #2177) - we'll compile some of the results later tonight and share them at the #WSMCnextgen plenary tomorrow afternoon. Thanks!! https://app2.sli.do/event/qs2axusn/embed/polls/1732988

#WSMC19 crew - are you all hooked up with @Slidoapp yet? @natalierangelov & I created a survey for tomorrow’s #WSMCnextgen afternoon plenary panel but it’s not connected to a room- just use #2177 as the code in the app or at http://www.slido.com We’d appreciate your input! 🤙🏼

OMG #positivedeviance at #WSMC19 presented by esteemed keynoters @PaulineHMLamb & @NicciMotiang of @ScoGovMarketing! That’s my thing! #WSMCnextgen

#socmar professionals! Diogo & Natalie want you to take our @Slidoapp #WSMCnextgen survey! Code #2177 #WSMC19 @verissimodiogo @natalierangelov

Please take our #WSMC19 @Slidoapp survey! We'll be sharing some of the early results during our panel presentations on Wednesday. Fellow #WSMCnextgen panelist @natalierangelov & I appreciate your input!
https://x.com/footesea/status/1135231648470130688

Honored to be on the #WSMCnextgen panel at #WSMC19 - planning to schedule a few tweets during the session, then turn this into a thread with more details & context later. Would love to hear everyone’s feedback, you’ll be helping me with my dissertation! #socmar

Hello #WSMC19 attendees & #socmar professionals! My fellow #WSMCnextgen panelist Natalie & I have created a simple & quick survey we’d love for you to complete. Use code 2177 on http://slido.com the @Slidoapp, or visit https://app2.sli.do/event/qs2axusn/embed/polls/1732988 Thank...