When things go wrong: 2 CEOs + 2 crises = 2 different approaches Compare how Google's Pichai & Spotify's Ek handled vastly different company crises. One technical, one cultural - both revealing. Key insights from their internal memos in this week's analysis ⬇️ #mixternal #mixternalcomms #execcomms
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3/3 Don't you have 12 minutes to spare this week to maximize #comms ROI?
#internalcomms #mixternalcomms #mixternal #PR #execcomms
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5/5 #mixternal #mixternalcomms #internalcomms #PR #execcomms #AI #writing
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When does transparency help—and when does it create headline headaches?
A deep dive for #execcomms pros navigating cultural change in 2025 🔍
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⬆️ This thread was inspired by a question put to me after I gave a lecture at Columbia Univ. to masters students in #communications.
#mixternal #mixternalcomms #internalcomms #PR #execcomms #writing #reading
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This means #communications teams need to evolve. #Comms pros who embrace #mixternal approaches and AI will thrive. Those who don't risk becoming redundant.
#internalcomms #PR #execcomms #mixternalcomms
Teams of one be like: "I've been doing #mixternal comms since before it had a name" 😏
Who else is secretly ahead of the curve?
#internalcomms #PR #execcomms #mixternalcomms
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Do you have strong comms skills and consistent results, but have difficulty translating your tactical expertise into the strategic influence that drives career advancement?
Learn more: www.mixternal.com
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