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Want better comms ROI? Get on the same page. Use one narrative to transform scattered messaging into strategic success

4/4 Stakeholders don’t have time to meet with so many people who are supposedly on the same team.

A single source of truth—a cornerstone of mixternal strategies— can help.

#mixternalcomms #PR #comms #internalcomms

www.mixternal.com/p/increase-c...

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When things go wrong: 2 CEOs + 2 crises = 2 different approaches (Insider Comms™) 🔬 Google and Spotify under the microscope

When things go wrong: 2 CEOs + 2 crises = 2 different approaches Compare how Google's Pichai & Spotify's Ek handled vastly different company crises. One technical, one cultural - both revealing. Key insights from their internal memos in this week's analysis ⬇️ #mixternal #mixternalcomms #execcomms

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10/11 Check out @joannaparsons.bsky.social article for her valuable insights (link 👇).

🤔 Then consider: in your experience, has your team’s effectiveness been more influenced by operational factors or by your proximity to where decisions happen?

#mixternalcomms

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📢 Tearing down artificial barriers in comms is a competitive necessity in a world where stakeholders have more access to info about your company than ever before—from Glassdoor reviews to social media to press coverage to the overheard convo at the coffee shop next to HQ. #mixternal #mixternalcomms

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⬆️ #mixternal #mixternalcomms #internalcomms #execcomms

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The Curious Tribe | Joanna Parsons A membership community of ambitious, action-oriented internal communicators who want to make more impact while having fun at the same time.

🐈‍⬛ Cat's out of the bag. #Comms guru @joannaparsons.bsky.social invited me to meet w/ her Tribe to discuss #mixternalcomms. Intrigued? There won't be a replay. This is a Tribe-exclusive convo, so ya gotta sign up for membership. See you there? www.thecuriousroute.com/thecurioustr...

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How much 'Employee Engagement' is too much? - Strategic We’re distracting our coworkers with soft demands to respond to our pings, dings, chirps, chimes, social share buttons, and empty comment fields. We’re increasing their anxiety for the sake of our eng...

“Employee engagement.” Two words that generate fierce debate about what it actually means. (The only two words that get comms people more frenzied are “Oxford comma.”)

#mixternalcomms #mixternal #internalcomms #employeeengagement

www.strategic-hq.com/how-much-eng...

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[TEMPLATE INSIDE] The AI prompt that replaces hours of content creation Stop writing everything from scratch. Learn how to adapt content across channels efficiently.

3/3 Don't you have 12 minutes to spare this week to maximize #comms ROI?

#internalcomms #mixternalcomms #mixternal #PR #execcomms

www.mixternal.com/p/ai-master-...

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[TEMPLATE INSIDE] The AI prompt that replaces hours of content creation Stop writing everything from scratch. Learn how to adapt content across channels efficiently.

5/5 #mixternal #mixternalcomms #internalcomms #PR #execcomms #AI #writing

www.mixternal.com/p/ai-master-...

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Orthogonal Thinking in Corporate Communications To take your mixternal communications game to the next level, try orthogonal thinking. Your internal comms + PR game will never be the same.

7/7 #mixternalcomms #PR #internalcomms #writing

www.mixternal.com/p/corporate-...

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🤔 If it’s the case that anything secondary or tertiary to one’s main job is a distraction, what value should we place on a role that measures success by how effectively it diverts employees’ attention? (Obsessions over clicks, likes, comments, and open rates, anyone?)

#mixternalcomms #internalcomms

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📝 4 comms lessons (and templates) from 2 DEI rollback memos (Insider Comms™) Amazon and Meta made the same controversial move two different ways

When does transparency help—and when does it create headline headaches?

A deep dive for #execcomms pros navigating cultural change in 2025 🔍

#mixternalcomms #internalcomms #PR www.mixternal.com/p/dei-progra...

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Mixternal Comms Playbook | Shaun Randol | Substack The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms...

⬆️ This thread was inspired by a question put to me after I gave a lecture at Columbia Univ. to masters students in #communications.

#mixternal #mixternalcomms #internalcomms #PR #execcomms #writing #reading

www.mixternal.com

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This means #communications teams need to evolve. #Comms pros who embrace #mixternal approaches and AI will thrive. Those who don't risk becoming redundant.

#internalcomms #PR #execcomms #mixternalcomms

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Your internal/external teams are working against each other. Mixternal fixes that. Clinging to a traditional false divide results in redundancy and missed opportunities.

Teams of one be like: "I've been doing #mixternal comms since before it had a name" 😏

Who else is secretly ahead of the curve?

#internalcomms #PR #execcomms #mixternalcomms

www.mixternal.com/p/strategic-...

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New name, who dis? 👀 Mister Editorial is the Mixternal Comms Playbook A focused direction to help you master the future of corporate communications: mixternal comms. Discover how this change reflects the evolving landscape of internal + external comms, and learn strateg...

Introducing the Mixternal Comms Playbook (formerly Mister Editorial)! 🎉 Your essential guide to navigating the blurred lines between internal and external communications. Master #mixternalcomms, improve exec messaging & advance your career.

Dive in 👉 www.mixternal.com/p/mister-edi...

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Mixternal Comms Playbook | Shaun Randol | Substack The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms...

Do you have strong comms skills and consistent results, but have difficulty translating your tactical expertise into the strategic influence that drives career advancement?

Learn more: www.mixternal.com

#mixternal, #mixternalcomms, #internalcomms, #PR, #execcomms

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