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How common language on nudging can better steer behaviour - News & insight - Cambridge Judge Business School Cambridge research offers a unified behavioural classification system to boost cross-disciplinary interventions.

New research from Cambridge Judge Business School introduces META BI, a shared language for nudges that could make behaviour‑change strategies easier to compare and more effective in practice.

https://loom.ly/VqEApHM

#Nudges #MetaBI #BehaviouralEconomics #SocialImpact

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Monday’s Friday Reads – 22 December 2025 • A New Map for London’s Various Transport Modes (Mappingford) • If you were to build a depot for Channel Tunnel passenger trains, where would you build it? (Jon Worth) • The Tokyo Train Station … The post Monday’s Friday Reads – 22 December 2025 appeared first on London Reconnections.
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Congrats to first author @gemmaaltinger.bsky.social and the team on an Oustanding Publication Award from Sydney Health Partners Musculoskeletal Clinical Academic Group.

#MedSky #BehavioralScience #Nudges
@nufeinbergmed.bsky.social @nuintmed.bsky.social

qualitysafety.bmj.com/content/earl...

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Exciting news! 🎉 Our systematic review on clinician-directed default #nudges on #overuse of healthcare has been awarded the Outstanding Publication Award by @SHPartners MSK Clinical Academic Group

Here’s why it matters👇

qualitysafety.bmj.com/content/earl...
@jefflinder.bsky.social

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Redirecting

The need for healthy #diets from sustainable food systems links to challenges like #climatechange, #biodiversity loss & #obesity. Governance for sustainable #foodsystems is centred on the idea of #nudges. Yet, as product #price is often the primary driver for consumers… (1/2) doi.org/10.1016/j.je...

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The Social Dilemma - Wikipedia

The AI said Earth is Flat en.wikipedia.org/wiki/The_Soc... #Tools #SocialExperiments #Nudges #Grudges #ABTesting #PostTraining

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Entretien avec Béatrice Parguel | Académie des Controverses et de la Communication Sensible

Béatrice Parguel est Directrice de Recherche CNRS au sein de l'
@univdauphine.bsky.social
Nombre de ses recherches sont en lien avec nos travaux tels que le #Greenwashing, les #Nudges, les #labels, le #marketing_responsable

Retrouvez notre entretien avec elle
academie-ccs.uqam.ca/entretien-av...

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Comparing Fourteen Behavioral Science Electronic Health Record Deprescribing Tools in Older Adults: NUDGE‐EHR Adaptive Trial Background Interventions to reduce prescribing of high-risk medications like benzodiazepines and sedative hypnotics to older adults have had modest success. Electronic health record (EHR)-based aler...

Some #medical #nudges that didn't work:

Most (of a dozen) clinician-facing #ElectronicHealthRecord deprescribing tools didn't work? doi.org/10.1111/jgs....

Showing clinicians cheaper versions of a drug didn't reduce prescription costs? doi.org/10.1001/jama...

#reproducibility

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Reducing Existential Risk By Reducing The Allure Of Unwarranted Antibiotics: Two low-cost interventions 

Nick Byrd & Olivia Parlow

Over one million annual deaths have been attributed to bacterial antimicrobial resistance. Although antibiotics have saved countless other lives, overuse and misuse of antibiotics increases this global threat. Developing new antibiotics and retraining clinicians can be undermined by patients who pressure clinicians to prescribe unnecessary antibiotics. So we validated two low-cost, scalable interventions for improving antibiotic decisions in an online randomized control trial and a pre-registered replication (N = 985). Both first-person vignette experiments found that an infographic and text message caused intermediate to large improvements in antibiotic decisions compared to active controls — even when controlling for a dozen confounds. Notably, these educational interventions also reduced trust in a clinician who offered [the unnecessary] antibiotics.

Reducing Existential Risk By Reducing The Allure Of Unwarranted Antibiotics: Two low-cost interventions Nick Byrd & Olivia Parlow Over one million annual deaths have been attributed to bacterial antimicrobial resistance. Although antibiotics have saved countless other lives, overuse and misuse of antibiotics increases this global threat. Developing new antibiotics and retraining clinicians can be undermined by patients who pressure clinicians to prescribe unnecessary antibiotics. So we validated two low-cost, scalable interventions for improving antibiotic decisions in an online randomized control trial and a pre-registered replication (N = 985). Both first-person vignette experiments found that an infographic and text message caused intermediate to large improvements in antibiotic decisions compared to active controls — even when controlling for a dozen confounds. Notably, these educational interventions also reduced trust in a clinician who offered [the unnecessary] antibiotics.

"The 2025 IAPHS Annual Meeting theme will be 'Community Engagement in Population Health Science' in recognition that solutions to health inequities and our greatest population health challenges aren’t found in the lab or a dataset, but rather within communities themselves. Pairing scientific and lived experience, and the cocreation of evidence for action, will drive the agenda. Planned plenaries will focus on methods, funding, and translation to policy to ensure all communities have a genuine opportunity to thrive."

"The 2025 IAPHS Annual Meeting theme will be 'Community Engagement in Population Health Science' in recognition that solutions to health inequities and our greatest population health challenges aren’t found in the lab or a dataset, but rather within communities themselves. Pairing scientific and lived experience, and the cocreation of evidence for action, will drive the agenda. Planned plenaries will focus on methods, funding, and translation to policy to ensure all communities have a genuine opportunity to thrive."

The Nudges in Health Care Symposium is an annual event organized by the Penn Medicine Nudge Unit since 2018. The goals of this event are to: 

- Assemble individuals from health organizations interested in applying behavioral science or forming nudge units
- Share insights on lessons learned from implementing nudges in health care        
- Network and build collaborations across the health care sector

The next symposium will take place September 11–12, 2025, in Philadelphia. 

Visit the 2025 symposium webpage for more details!

The Nudges in Health Care Symposium is an annual event organized by the Penn Medicine Nudge Unit since 2018. The goals of this event are to: - Assemble individuals from health organizations interested in applying behavioral science or forming nudge units - Share insights on lessons learned from implementing nudges in health care - Network and build collaborations across the health care sector The next symposium will take place September 11–12, 2025, in Philadelphia. Visit the 2025 symposium webpage for more details!

This week I share a text message and infographic that improved decisions about #existentialRisk: osf.io/preprints/psy...

#AntibioticResistance kills many.

Misusing #antibiotics makes matters worse.

IAPHS: iaphs.org/conference...

#Nudges in #Healthcare: nudgeunit.my.canva.s...

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Nudging alone won’t produce lasting behavioural change - LSE Business Review Nudging has a shortcoming: it ignores context. A systems perspective that takes context into account has a better chance of producing lasting change.

#BehaviouralScience has focused a great deal of attention on #nudges.

Kai Bellmann writes that nudging has a major shortcoming: it ignores context.

He suggests that organisations should adopt a systems perspective that considers the interconnection and dependency between groups @lsebr.bsky.social

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Labels are still important.
Fascist parties like the PVV actively use them. Professors in framing call them #frames, #nudges or #spin. But we should address them as intended lies, desinformation. They are invoiced on a monthly basis by professionals with a certificate in ‘persuasive communications’…

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Why Japanese Train Stations Just Feel Better In some ways, the morning commute in Tokyo looks no different than it does in other megacities around the world. Weekday mornings see bustling

Did you have any idea how much behind-the-scenes things shape your experience every time you pass through a Japanese train station?

Collectively called nudges, they keep us calmer and safer.

www.bluezones.com/2025/08/why-...

#Trains #Stations #駅 #Safety #Nudges #JETAA #Japan

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Rehabilitative Medicine is LIVE. @drwhiteson talks #nudges with Dr. Kimberly Waddell bsky.app/profile/upenn.edu #SCI w/Dr. Drew Redepenning bsky.app/profile/pittdeptofmed.bsky.social & #painrehab w/ Dr. Charles Kim ‪@nyulangone.bsky.social 877-698-3627 sxm.app.link/DoctorRadio

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Tactical urbanism offers communities quick fixes without understanding the underlying issues...

Tactical urbanism offers communities quick fixes without understanding the underlying issues...

Tactical urbanism relies on #nudges and assumptions about individual behavior without addressing underlying social and cultural factors that influence how people interact with urban spaces. In this case targeting VRUs rather than the people who endanger others through their behaviours

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I’m with @hswapnil.medsky.social
#Nudges are a…

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A Nationwide Factorial Randomized Trial of Electronic Nudges to Patients with Chronic Kidney Disease and Their General Practices for Increasing Guideline-Directed Medical Therapy: The NUDGE-CKD Trial

Just read about the NUDGE-CKD trial: over 22K patients with chronic kidney disease are getting digital nudges to boost use of guideline-directed therapies. Simple idea, big potential. 📬💊 #CKD #DigitalHealth #Nudges

www.ahajournals.org/doi/epdf/10....

@kidney.org @senefrologia.bsky.social

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Updated menu items:
Curried Saskatchewan Chickpeas - $11
Miso Glazed Salmon - $20
Pear & Brie Grilled Chees - $8
Smokey Tempeh and Kale Pizza - $7
Loaded lumberjack burger - $18
Chef's Special Spinach Salad - $12

Updated menu items: Curried Saskatchewan Chickpeas - $11 Miso Glazed Salmon - $20 Pear & Brie Grilled Chees - $8 Smokey Tempeh and Kale Pizza - $7 Loaded lumberjack burger - $18 Chef's Special Spinach Salad - $12

Remember that menu we showed you earlier? It's been updated to reflect #nudges for #planetaryhealth!

📷 New photo with plant-friendly option
🔆 Highlighted regional ingredients
🌱 Plant-forward items upfront
😋 New & more delicious names

What would you choose now, with your new knowledge?

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Learnings from the literature:
Availability, placement, traffic light labeling are effective.
Salience increases uptake (temporarily)
Multi-phase interventions enhance effectiveness.
Nudges alone may not sustain change.
Transparency in nudging builds trust.

- Dr. Sadaf Mollaei

Learnings from the literature: Availability, placement, traffic light labeling are effective. Salience increases uptake (temporarily) Multi-phase interventions enhance effectiveness. Nudges alone may not sustain change. Transparency in nudging builds trust. - Dr. Sadaf Mollaei

"For some #nudges, the impact is temporary or short-term, so you need to have a combination of different strategies and interventions, or even a multi-phase approach, to enhance effectiveness. There is no one-size fits all approach that resonates with all audiences." - Dr. Sadaf Mollaei

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There are many types of #nudges for food and #planetaryhealth:

📄 Providing information
🙆 Using social norms
🍓 Making healthier options the default
📍 Changing the location, presentation, & composition
🎁 Using incentives and pre-commitment to alter choices

#BehaviouralInsights #Nudge

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A slide asking how we can nudge patients to improve their understanding, expectations, intentions, and decisions regarding unnecessary antibiotics.

A slide asking how we can nudge patients to improve their understanding, expectations, intentions, and decisions regarding unnecessary antibiotics.

Experimental design: randomize to nudge or control infographic before initial questionnaire (e.g., about expectations) and then randomize to a nudge or control text message before the final questionnaire (e.g., about whether to ask for antibiotics, try over-the-counter meds instead, etc.).

Experimental design: randomize to nudge or control infographic before initial questionnaire (e.g., about expectations) and then randomize to a nudge or control text message before the final questionnaire (e.g., about whether to ask for antibiotics, try over-the-counter meds instead, etc.).

Potentially bad news for a common practice of wait-and-see antibiotic prescriptions (in which clinician writes the prescription, but asks the patient not to full it unless certain diagnostic symptom patterns occur in the next few days): this mere OFFER of antibiotics may actually INCREASE interest in antibiotics (rather than the reverse).

Potentially bad news for a common practice of wait-and-see antibiotic prescriptions (in which clinician writes the prescription, but asks the patient not to full it unless certain diagnostic symptom patterns occur in the next few days): this mere OFFER of antibiotics may actually INCREASE interest in antibiotics (rather than the reverse).

Both nudges improved people's expectations, intentions, and decisions regarding unnecessary antibiotics — effects that replicated in a high-powered, pre-registered replication.

Both nudges improved people's expectations, intentions, and decisions regarding unnecessary antibiotics — effects that replicated in a high-powered, pre-registered replication.

How can #BehSci combat #antimicrobialResistance?

Many patients expect needless #antibiotics (doi.org/10.3201/eid2...), which #nudges clinicians to prescribe 'em (pubmed.ncbi.nlm.nih....).

So we validated nudges to improve patient expectations (N ≅ 1k): osf.io/preprints/psy...

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Rosenbaum, Gail, Amir Goren, Maheen Shermohammed, Donna M. Wolk, Ann Marie Tice, Joseph Doyle, Michelle Meyer, and Christopher F. Chabris. “Algorithm Aversion or Appreciation? Three Randomized Field Trials of Personalized Risk-Communication Nudges to Encourage Flu Vaccination,” June 22, 2023. https://doi.org/10.31234/osf.io/vtxza.

Rosenbaum, Gail, Amir Goren, Maheen Shermohammed, Donna M. Wolk, Ann Marie Tice, Joseph Doyle, Michelle Meyer, and Christopher F. Chabris. “Algorithm Aversion or Appreciation? Three Randomized Field Trials of Personalized Risk-Communication Nudges to Encourage Flu Vaccination,” June 22, 2023. https://doi.org/10.31234/osf.io/vtxza.

Vogt, R. L., Heck, P. R., Mestechkin, R. M., Heydari, P., Chabris, C. F., & Meyer, M. N. (2024). Aversion to pragmatic randomised controlled trials: Three survey experiments with clinicians and laypeople in the USA. BMJ Open, 14(9), e084699. https://doi.org/10.1136/bmjopen-2024-084699

Vogt, R. L., Heck, P. R., Mestechkin, R. M., Heydari, P., Chabris, C. F., & Meyer, M. N. (2024). Aversion to pragmatic randomised controlled trials: Three survey experiments with clinicians and laypeople in the USA. BMJ Open, 14(9), e084699. https://doi.org/10.1136/bmjopen-2024-084699

Title: Algorithm aversion or appreciation? Four randomized field trials of personalized riskcommunication nudges to encourage flu vaccination Authors: Christopher F. Chabris, Gail M. Rosenbaum, Amir Goren, Maheen Shermohammed, Donna M. Wolk, Ann Marie Tice, Joseph Doyle, Michelle N. Meyer

Title: Algorithm aversion or appreciation? Four randomized field trials of personalized riskcommunication nudges to encourage flu vaccination Authors: Christopher F. Chabris, Gail M. Rosenbaum, Amir Goren, Maheen Shermohammed, Donna M. Wolk, Ann Marie Tice, Joseph Doyle, Michelle N. Meyer

Title: Timely nudges promote patient portal enrollment and sustained engagement: Evidence from a prospective randomized trial Authors: Amir Goren, Sasha C. Brietzke, Maheen Shermohammed, Gail M. Rosenbaum, Michelle N. Meyer, Christopher F. Chabris

Title: Timely nudges promote patient portal enrollment and sustained engagement: Evidence from a prospective randomized trial Authors: Amir Goren, Sasha C. Brietzke, Maheen Shermohammed, Gail M. Rosenbaum, Michelle N. Meyer, Christopher F. Chabris

#HealthScience is alive and well at #Geisinger!

Some #Research Symposium highlights
- #GLP1 protocol testing
- #AI-assisted #risk assessment
- #experimentAversion
- #health #nudges
- Dr. Todd Rice on #Vanderbilt's pragmatic trials

Abstracts + #dataViz: ugc.production.linkt...

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#Nudges are behavioral interventions that influence decisions without restricting choices or giving incentives

This 2x2 factorial #RCT will evaluate effect of 🇩🇰 nationwide electronic letter nudges delivered to people with #CKD, their GPs, or both on #GDMT

www.sciencedirect.com/science/arti...

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Google Drive gets Gemini AI "nudges" for Workspace users Google Workspace users are getting a new feature called "nudges" in Google Drive, powered by Gemini AI. They offer quick access to features like summarizing files and folders.

Google Workspace users are getting a new feature called "nudges" in Google Drive, powered by Gemini AI. They offer quick access to features like summarizing files and folders. #Google #Gemini #Nudges

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Nudge : un vrai coup de pouce ? En 2017, Richard Thaler et Cass Sunstein reçoivent le prix d’économie en hommage à Nobel pour leurs travaux sur les nudges, la méthode douce pour inspirer la bonne décision. “Enfin un Nobel facile …

Les #nudges montrent des effets modérés selon plusieurs études, mais leur efficacité réelle reste sujette à débat. L'analyse des données met en lumière les défis de la recherche académique, notamment les biais de publication et les tailles d'effets souvent surestimées. #ScienceDuComportement

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Changer les comportements de santé : les perspectives de l’économie comportementale ✍️ Antoine Marsaudon (Irdes), Paul Dourgnon (Irdes), Lise Rochaix (Paris 1, Hospinnomics - APHP et PSE) et Mattéo M. Galizzi (LSE)

✨🌟 Changer les comportements de santé : les perspectives de l'économie comportementale ✨🌟

📜🔗 pratiquesensante.odoo.com/blog/etudes-...

#️⃣#️⃣ #Santé #ÉconomieComportementale #Innovation #PolitiquesPubliques #BienÊtre #Nudges #IncitationsFinancières #pratiquesensanté

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(2/x) #Nudges (subtly steering #behavior to desirable actions while maintaining freedom of choice, such as making plant-based food the default option) can increase uptake of #plant-based food. Messaging appeals to more reflective thinking but can also influence food choices: doi.org/10.1016/j.ap...

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This table compares nudging and boosting approaches in public policy. Nudging targets behaviors by addressing cognitive and motivational deficiencies through changes in choice architecture, often relying on dual-system models of cognition. Its effects are typically reversible and focus on correcting specific, localized mistakes, though it may raise concerns about autonomy and transparency. In contrast, boosting aims to build long-term competencies, fostering skills and knowledge while shaping the external environment. It assumes cognitive architectures are malleable, with effects designed to persist after interventions are removed. Boosting emphasizes transparency and voluntary cooperation, equipping individuals with domain-specific or transferable skills.

This table compares nudging and boosting approaches in public policy. Nudging targets behaviors by addressing cognitive and motivational deficiencies through changes in choice architecture, often relying on dual-system models of cognition. Its effects are typically reversible and focus on correcting specific, localized mistakes, though it may raise concerns about autonomy and transparency. In contrast, boosting aims to build long-term competencies, fostering skills and knowledge while shaping the external environment. It assumes cognitive architectures are malleable, with effects designed to persist after interventions are removed. Boosting emphasizes transparency and voluntary cooperation, equipping individuals with domain-specific or transferable skills.

This image illustrates the nurturing of a brain, symbolized by a hand watering it with a watering can, suggesting growth, development, or empowerment. The upward arrow emphasizes progress or improvement, aligning with themes of cognitive development, skill-building, or fostering competencies

This image illustrates the nurturing of a brain, symbolized by a hand watering it with a watering can, suggesting growth, development, or empowerment. The upward arrow emphasizes progress or improvement, aligning with themes of cognitive development, skill-building, or fostering competencies

4/ #Nudges work by subtly influencing choices (e.g., defaults, framing) without requiring much effort or awareness from individuals.

#Boosts, in contrast, are skill-based interventions (e.g., teaching rules of thumb to deal with uncertainty or self-control problems).

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Electronic Nudges and Influenza Vaccination After AMI This randomized clinical trial investigates if behavioral nudges delivered electronically that highlight the cardiovascular benefits of vaccination improve influenza vaccine uptake in patients with…

Digital #nudges significantly boosted flu vaccine uptake in high-risk AMI patients, especially those unvaccinated (+13.7%) or with recent AMI (+26.1%). Scalable, low-cost, and impactful, these messages highlight prevention as a key tool for reducing adverse cardiac events.

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Behavioral science meets advertising: subtle #nudges can transform everyday decisions. From framing choices to leveraging social norms, these top 10 strategies show how psychology shapes consumer behavior. #BehavioralScience #Advertising

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