4A's Issues 'Look Ahead' 2026 Trends Report In his intro to the report, 4A's CEO Justin Thomas-Copeland asserts that the organization sees "two powerful, plausible futures coming into view" for agencies, including "marketing purveyor" and "stra...

The 4A’s issued its “Look Ahead” agency trends report for 2026.
The organization sees “two powerful, plausible futures coming into view” for agencies, including “marketing purveyor” & “strategic partner”

#advertising #media #marketing #adtech #adagencies

www.mediapost.com/publications...

Let It Burn Toasting Marshmallows Over Adland

Excellent piece
zoescaman.substack.com/p/let-it-burn

#creatives #advertising #employment #adagencies

The In-Demand Marketing Agency Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…

Why are advertising agencies so bad at selling themselves? And how can they get better at it? Karl Sakas offers a path forward in #InDemandMarketingAgency, which we review here: the-agency-review.com/in-demand-ma... #advertising #adagencies #selfpromotion @karlsakas.bsky.social

Big Advertising Companies In India In the world of advertising, big advertising companies play a crucial role in shaping the marketing landscape. These companies are responsible for creating campaigns that capture the attention of consumers and drive brand awareness for their clients. In India, the advertising industry has witnessed significant growth over the years, making it one of the largest […]

Big Advertising Companies In India: In the world of advertising, big advertising companies play a crucial role in shaping the marketing landscape. These companies are responsible for creating campaigns that capture the attention… #Advertising #Marketing #BrandAwareness #DigitalMarketing #AdAgencies

In an AI-flooded landscape, brands don’t need more content—they need stories that cut through. Honest storytelling + analog texture = the antidote to generative noise and creative wastage. 🎯

#BrandStrategy #AI #AdAgencies #Storytelling

The In-Demand Marketing Agency Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…

Why are advertising agencies so bad at selling themselves? And how can they get better at it? Karl Sakas offers a path forward in #InDemandMarketingAgency, which we review here: the-agency-review.com/in-demand-ma... #advertising #adagencies #selfpromotion @KarlSakas

5 Startups Using AI Agents to Automate Ad Ops and Marketing Tasks Still, investors are keeping an eye on whether these AI agents are able to deliver the same long-term value.

Startups are betting that AI agents—technology that carries out tasks on behalf of humanscan take over the unglamorous grunt work of ad operations, investors are buying in

#adtech #advertising #startups #venturecapital #marketing #AIAgents #AI #adagencies #investing

www.adweek.com/media/5-star...

As AI Advances, Staff-Level Jobs at Ad Agencies Decline Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.

“The routine tasks once handled by junior creatives, media planners & account coordinators are increasingly being both automated and outsourced”

#AI #ArtificialIntelligence #adagencies #advertisingagencies #mediaplanning #creative #entryleveljobs #automation #adtech

www.adweek.com/agencies/as-...

"The Price Isn’t Right" – IPA pushes for agency model overhaul- New IPA report 'The Price Isn't Right', calls for a reassessment of, & proposes a roadmap for, how agencies structure their commercial models.

"The Price Isn’t Right".
New @The_IPA report urges ad agencies to overhaul outdated commercial models - warning that current pricing structures may be undermining both value and trust.
Time for an industry reset?
#AdAgencies #Marketing #CommercialModels

Click Subscribe #Advertising #Marketing #India #AdAgencies #PriceFixing

Once a famous trademark came back from a camping trip. ...’
Erwin, Wasey & Company Advertising
#advertising #advertisingagencies #adagencies #ErwinWaseyandCo #ErwinWasey

The AI Imperative Behind GroupM’s “Restructuring” | AdExchanger GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as...

Good listen via @adexchanger.com on The AI Imperative Behind GroupM’s “Restructuring” and overall affects on the agency business

#groupM #advertisingagency #adagencies #advertising #adtech #marketing #AI #marketingjobs #holdingcompanies

www.adexchanger.com/the-big-stor...

IAB Benchmarks AI Adoption, Evolving Impact On Advertising Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers.

According to a recent study from IAB in partnership with BWG Global and Transparent Partners, 70% of agencies have delayed implementing AI for media planning, activation, and analysis.
www.mediapost.com/publications...

#ai #advertising #adindustry #adagency #adagencies

A past project!

#animation #commercial #adagency #socailmedia #branding #brand #brandawearness #cartoon #butterfinger #marketing #adagencies #motioncomics

ANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top Clients That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and the ANA. Experiential agencies have the longest average tenure-about10 years...

The average client-agency relationship lasts approximately 7 years, more than double the 3.2-year average reported in 2016, according to The ANA & The AAAA

#advertising #advertisingagencies #holdingcompanies #marketing #adtech #adagencies

www.mediapost.com/publications...

Top 13.45 Google Ads Management Agencies to Boost Your ROI in 2025-26 🚀
Discover the top-rated Google Ads agencies (yes, even the surprising 0.45!) that can take your ROI to the next level in 2025–2026.

#GoogleAds #DigitalMarketing #PPC #ROIBoost #AdAgencies #MarketingTrends

The In-Demand Marketing Agency Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…

A brief tho very detailed guide to driving #inbound leads for your agency via public speaking. Which, even if public speaking isn’t your thing, will help you plan what is. We review InDemandMarketingAgency: the-agency-review.com/in-demand-ma... #adagencies #selfpromotion @KarlSakas

The Real Mad Men Almost from the moment the AMC drama Mad Men premiered in July of 2007, two things happened. On the one hand, you had people who were unknown to the general public suddenly elevated to the status o…

Were #DonDraper, #PeggyOlsen, #RogerSterling and the rest based on what really happened at #adagencies in the #1960s – and does it even matter if they were? We review Andrew Cracknell’s #TheRealMadMen: the-agency-review.com/the-real-mad... #advertising

The In-Demand Marketing Agency Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…

How Karl Sakas uses the tools every advertising agency uses on its clients, to help them help themselves. We review InDemandMarketingAgency: the-agency-review.com/in-demand-ma... #advertising #adagencies #selfpromotion @KarlSakas

Long may the art of #persuasion live
#adagencies
Good read by #BijuDominic

Introducing Ad Age Best Places to Work 2025 Ad Age Best Places to Work delivers the score on 50 companies doing a standout job in the ad business. Winners earned high marks on factors ranging from compensation to corporate culture and leadershi...

Thinking about a career move? 👀 Check out Ad Age’s Best Places to Work 2025! 🏆 From innovative workplaces to supportive cultures, these companies are setting the standard. 🚀 #advertising #adindustry #marketingjobs #agencyjobs #adagency #adagencies adage.com/article/best...

Best Advertising Agencies In Los Angeles Did you know that Los Angeles is home to some of the best advertising agencies in the world? These agencies have revolutionized the advertising industry and have played a significant role in shaping modern marketing strategies. With their cutting-edge…

Best Advertising Agencies In Los Angeles: Did you know that Los Angeles is home to some of the best advertising agencies in the world? These agencies have revolutionized the advertising industry and have played a significant role in… #Advertising #Marketing #BrandStrategy #LosAngeles #AdAgencies

Google tightens rules for Ad Agencies managing client accounts New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

Google tightens rules for Ad Agencies managing client accounts: New rules require more transparency on costs and performance for agencies managing Google Ads accounts. #GoogleAds #DigitalMarketing #AdAgencies #MarketingAutomation #OnlineAdvertising

Google tightens rules for Ad Agencies managing client accounts New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

Google tightens rules for Ad Agencies managing client accounts: New rules require more transparency on costs and performance for agencies managing Google Ads accounts. #GoogleAds #DigitalMarketing #AdAgencies #MarketingStrategy #PPC

GroupM: Ad Industry To Surpass $1T in Revenue for the First Time The WPP media investment firm released its 2024 Global End-of-Year Forecast today.

WPP’s Global Forecast shows a 9.5% increase in global ad revenue this year, surpassing prior estimates. 🌍✨ via @adweek.bsky.social https://buff.ly/49rQRc1 #adagency #adagencies #advertising

😳🧐💰
#Advertising #AdAgencies #MergersAndAcquisionsRumors
#AdvertisingHoldCo

@adweek.bsky.social
@iatse.bsky.social
@teamsters.bsky.social
@sagaftra.bsky.social

@nytimes.com
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@npr.org
@financialtimes.com
@wsj.com

#commercials #filmmaking #economy #market #filmproduction #adagencies

Show me the horrors of the modern age #thalidomide #chernobyl #adagencies