#SecretSourceMarketing

Ideal Customer Profile (ICP) vs. Buyer Persona: Understanding the Key Differences Discover the difference between ICP & Buyer Persona in B2B marketing. Learn how to define your target market & boost sales with Secret Source Marketing

ICP vs. Buyer Persona: What's the difference?

Many businesses confuse Ideal Customer Profile (ICP) with Buyer Persona—but knowing the difference is key to better marketing & sales!
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