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‘... There is a weight of Vue-Pak for every packaging requirement, fabricating readily into any practical shape, putting every product in a showcase of its own. ...’
February 1939
#plastics #Monsanto #cellulosics #celluloseacetate #packaging #sales

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Hercules Powder Company. February 1930
#lacquers #plastics #cellulosics #nitrocellulose #nitrocelluloselacquers

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#CHRISTMAS 1931
‘This year you can give fresh cigarettes’
Camels
#Christmas #Natale #cigarettes #Christmasgifts #christmasgiftideas #cellophane #cellulosics #packaging

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And the winner is … renewable-carbon.eu/news/?p=171801 #adhesives #biofilm #bioplastics #cellulosics #compostability #packaging #RenewableCarbon

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Kelheim Fibres: Transaction Process Failed – Preparation for Production Phase-Out renewable-carbon.eu/news/?p=171065 #bioeconomy #cellulosics #naturalfibres #nonwovens #RenewableCarbon

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From Premiums To Parity: How Fashion for Good Is Rewriting the Economics of New Materials renewable-carbon.eu/news/?p=170779 #cellulosics #circulareconomy #fashion #fastfashion #recycling #textiles #RenewableCarbon

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ANDRITZ collaborates with Tandem Repeat on solutions to produce novel sustainable fiber renewable-carbon.eu/news/?p=170095 #biotechnology #cellulosics #circulareconomy #fashion #nonwovens #proteins #textiles #RenewableCarbon

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Fashion for Good Launches “Beyond50 Denim” to Address Hemp Integration Barriers In Global Denim Production renewable-carbon.eu/news/?p=169157 #cellulosics #fabrics #greenchemistry #hemp #naturalfibers #textiles #RenewableCarbon

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IFIB 2025, International Forum on Industrial Biotechnology and Bioeconomy renewable-carbon.eu/news/?p=169151 #biobased #bioeconomy #biofeedstocks #biotechnology #cellulosics #circulareconomy #watermanagement #RenewableCarbon

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Strengthening soy for better bioplastics  renewable-carbon.eu/news/?p=169052 #biochemicals #biomass #biomaterials #bioplastics #cellulosics #plantproteins #RenewableCarbon

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Beer goes green renewable-carbon.eu/news/?p=168624 #biodegradability #biofeedstocks #biomass #biotechnology #cellulosics #compostability #packaging #wastemanagement #RenewableCarbon

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In #SEPTEMBER 1943
‘For Vision, LUMARITH, a Celanese Plastic’
‘For dials and gauges - For aircraft - For gas masks’
Celanese Corporation of America
September 1943
#WW2 #plastics #cellulosics #CelluloseAcetate #aviation #graphicdesign

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In #SEPTEMBER 1930
‘Daylight - Time to Dream’
Cellulose Products Dept., Hercules Powder Company
#Illustration by Bobri (#VictorBobritsky)
‘We produce nitrocellulose from which these materials are made.’
#illustrationart #plastics #lacquer #cellulosics #HerculesPowderCompany #dawn

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rocket ships was spouting now ... but still they kept going in ...”
Celanese - July 1945
#illustration #illustrationart #illustrationartists #Celanese #plastics #Lumarith #celluloseacetate #cellulosics #WW2 #SouthPacific #amphibiousassault #BattleOfOkinawa #Okinawa #missiles

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by other companies, of transparent sheeting for packaging materials.
*Fortune*, July 1940
#plastics #cellulosics #CelluloseAcetate #HerculesPowderCompany #polymers #packaging

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nova talks renewable-carbon.eu/news/?p=164729 #bioeconomy #cellulosefibres #cellulosics #circulareconomy #RenewableCarbon

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cellulose dream

collaged from 1940 ads for Hercules Cellulose Acetate and 1939 New York Worlds Fair

#vintageads #vintageadvertising #cellulosics #celluloseacetate #collage #collageart #art #analogcollage #handcut #cutandpaste #papercollage #collagework #collagegallery #assemblageart #ethereal

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Milestone in diaper recycling: NMI succeeds in degrading cellulose in composite materials renewable-carbon.eu/news/?p=164278 #cellulose #cellulosics #circulareconomy #diapers #enzymes #recycling #superabsorbents #RenewableCarbon

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In #Fortune for #JUNE 1940
‘Meet the Most Versatile Member of the Cellulose Family’ -
#illustration #illustrationart #plastics #ethylcellulose #cellulosics

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The Fiber Year 2025 renewable-carbon.eu/news/?p=164011 #cellulosics #garments #manmadefiber #naturalfibers #nonwovens #recycling #syntheticfibers #textiles #RenewableCarbon

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‘Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features a hand pulling on a chain link (presumably manufactured with cellulose acetate), underscoring the toughness and durability of cellulose acetate plastics. A rendering of the long, complex chemical structure of cellulose is visible in the background. This advertisement appeared in the April 1940 edition of Fortune magazine.’
image from https://digital.sciencehistory.org/works/q237hs75j 12.6.20
Cite as: Hercules Incorporated. “Cellulose Is Born Tough...and That Fact Means Money to You.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/q237hs75j.

‘Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features a hand pulling on a chain link (presumably manufactured with cellulose acetate), underscoring the toughness and durability of cellulose acetate plastics. A rendering of the long, complex chemical structure of cellulose is visible in the background. This advertisement appeared in the April 1940 edition of Fortune magazine.’ image from https://digital.sciencehistory.org/works/q237hs75j 12.6.20 Cite as: Hercules Incorporated. “Cellulose Is Born Tough...and That Fact Means Money to You.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/q237hs75j.

In #Fortune for #APRIL 1940
‘Cellulose is Born tough...and that fact means money to you’
Hercules Cellulose Acetate. Hercules Powder Company.
👉ALT
*Fortune*, April 1940
#graphicdesign #graphicdesigners #plastics #cellulosics #CelluloseAcetate #polymers

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In #APRIL 1939
‘Ethocel - Little Granules of Great Value’
The Dow Chemical Company. April 1939.
#graphicdesign #graphicdesigners #plastics #DowChemicalCompany #cellulosics #Ethylcellulose

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Hercules Powder Company. February 1930
#lacquers #plastics #cellulosics #nitrocellulose #nitrocelluloselacquers

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#CHRISTMAS 1931
‘This year you can give fresh cigarettes’
Camels
#Christmas #Natale #cigarettes #Christmasgifts #christmasgiftideas #cellophane #cellulosics #packaging

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