IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

ICYMI: IAS and Mastercard turn media quality into live sales signals #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #DataDriven

IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

ICYMI: IAS and Mastercard turn media quality into live sales signals #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #DataDriven

CIMM Is Out To Prove That All Media Isn’t Equal | AdExchanger An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes perpetuates industry challenges.

“All media isn’t created equal” — but programmatic doesn’t always act like it 📊

Anthony Vargas on CIMM’s push to redefine media quality using attention + context — not just IDs and outcomes.

Will buyers lead the shift toward quality-first measurement?

#AdExchanger #AdTech #CTV #MediaQuality

IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

IAS and Mastercard turn media quality into live sales signals #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #AdTech

IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

IAS and Mastercard turn media quality into live sales signals #MediaQuality #ProgrammaticAdvertising #DigitalMarketing #SalesSignals #AdTech

Into the Signal: Redefining Media Quality - AdMonsters Media quality is no longer a guessing game. New signals are giving publishers a clearer picture of value—and changing how programmatic works.

The new media quality stack is giving buyers everything they need to judge your inventory—before they bid.

Scott Messer outlines the 7 signals that matter now, from fraud to sustainability to attention.

Don’t let your value be misunderstood.

#adops #programmatic #mediaquality #publisherstack

DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization #DoubleVerify #AI #VideoAdvertising #AdTech #MediaQuality

DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization #DoubleVerify #AI #VideoAdvertising #AdTech #MediaQuality

DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization #DoubleVerify #AIPowered #VideoAdvertising #MediaQuality #PerformanceOptimization

DoubleVerify unveils AI-powered solution for video advertising optimization AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

ICYMI: DoubleVerify unveils AI-powered solution for video advertising optimization #DoubleVerify #AIPowered #VideoAdvertising #MediaQuality #PerformanceOptimization

A key theme: the perceived value of OTA vs. streaming. Some argue OTA offers superior, uncompressed quality (great for live sports!), while others prioritize streaming's convenience and vast on-demand libraries. #MediaQuality 4/6

واتساب يستعد لإطلاق ميزة جديدة للتحكم في جودة تنزيل الوسائط تلقائيًا من المتوقع أن يشهد تطبيق واتساب تحسينًا ملحوظًا في تجربة المستخدم من خلال ميزة جديدة مرتقبة، ستمنح المستخدمين القدرة على إدارة جودة الوسائط التي يتم ت

WhatsApp is reportedly developing a new feature to let users choose between Standard and HD quality for auto-downloaded media! 🖼️🎞️ More control over your data and storage is on the way. Exciting!
#WhatsApp #NewFeature #TechNews #MediaQuality #UserExperience

www.tech1new.com/2025/05/What...

As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals - AdMonsters Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.

Media quality > media quantity.

Daily Mail is using Sovrn's Signal Vitals to move past outdated metrics like viewability and focus on what actually drives revenue—attention, clutter, and transparency.

As Sovrn's Peter Cunha puts it: "Attention is becoming the new commodity." #AdTech #MediaQuality

🌟 Experience the best in digital media with MyFormatConverter! 🎬.Check it out here: http://dlvr.it/TKjzPb #DigitalMedia #VideoEditing #VideoProduction #MediaQuality #MyFormatConverter #DigitalMarketing #ContentCreation

IAS and Pinterest launch Total Media Quality measurement for advertisers New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

IAS and Pinterest launch Total Media Quality measurement for advertisers: New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising. #IAS #Pinterest #MediaQuality #DigitalMarketing #BrandSafety

IAS and Pinterest launch Total Media Quality measurement for advertisers New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

IAS and Pinterest launch Total Media Quality measurement for advertisers: New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising. #IAS #Pinterest #MediaQuality #DigitalMarketing #BrandSafety